In many educational settings today, students have been found to lack the concentration and motivation to learn the content in the classroom. This reduces and disrupts the efficiency of their learning process. Humans have limitations in the amount of information that they can process at one time. Sound is used in many platforms, mostly in music, movies, and television, to affect human perceptions and moods. Sound plays a huge influential part in how humans interact with the world. The purpose of this research is to study how sound can be used to influence the teaching and learning environment and to enhance their concentration and motivation to learn. A conceptual framework will be designed to aid and guide the understanding of the relationship between sound and cognitive improvements.