No abstract

Artikel ini menguraikan hasil penelitian tentang persepsi mahasiswa terhadap pembelajaran daring pada awal masa pandemi Covid-19.  Metode yang digunakan adalah survey dengan angket yang dibagikan secara online kepada mahasiswa aktif semseter genap 2019/2020. Diperoleh responden sebanyak 91 orang. Responden mahasiswa laki-laki ada 38% dan perempuan sebanyak 62%. Sebanyak 46% adalah mahasiswa tingkat pertama dan sisanya ada 54% adalah mahasiswa tingkat kedua dan ketiga. Hampir 90% responden mengikuti lebih dari lima mata kuliah pembelajaran daring melalui aplikasi Google Classroom, Google Meet, Zoom, Edmodo, e-learning kampus, atau Whatsapp Group. Persepsi mahasiswa terhadap pembelajarn daring menunjukkan bahwa mahasiswa masih merasa terhambat dalam mengikuti pembelajaran daring, hanya 15% responden yang menyatakan kesetujuannya terhadap pembelajaran daring, berpendapat bahwa beban tugas lebih banyak, masih kesulitan menerima materi, masih sangat berkepentingan untuk bertemu dan mendapatkan penjelasan dari dosen. Upaya perbaikan efektivitas pembelajaran daring perlu dilakukan dan dipersiapkan oleh dosen dan mahasiswa. Khusus untuk mahasiswa, persiapan perangkat dan aplikasi pembelajaran daring, dan meningkatkan persiapan mental yaitu beradaptasi, mandiri, tangguh, dan bertanggung jawab adalah upaya untuk mencapai hasil pembelajaran yang maksimal.AbstractThis article outlines the results of research on students' perceptions of online learning at the beginning of the Covid-19 pandemic. The method used was a survey with a questionnaire distributed online to active students of even semester 2019/2020. Obtained respondents as many as 91 people. 38% of males and 62% female. About 46% were first-year students and the remaining 54% were second and third-year students. Nearly 90% of respondents attended more than five online learning courses through the Google Classroom application, Google Meet, Zoom, Edmodo, campus e-learning, or Whatsapp Group. The exploration of perception results showed that students still find some obstacles in participating in online learning, argue that the student's assignment was more, they were difficult to receive about the material, still very important to meet and get an explanation from the lecturer. Improving online learning effectiveness could be done and prepared by lecturers and students. Specifically for students, preparing the online learning tools and applications, and improving mental preparation namely adaptable, self-regulated learning, tough, and responsible are the efforts to achieve maximum learning outcomes.

Penelitian ini bertujuan untuk menganalisis pengaruh citra universitas terhadap keputusan mahasiswa memilih studi di Universitas Islam Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan tipe penelitian eksplanatori. Sampel penelitian berjumlah 388 responden dan diolah secara statistik dengan metode regresi linier sederhana. Hasil penelitian menunjukkan citra universitas berpengaruh terhadap keputusan mahasiswa memilih studi. Temuan tersebut menunjukkan bahwa institusi pendidikan tinggi harus bersaing melalui citra yang dibentuknya. Hal ini terlihat dengan mengukur citra universitas yang dirasakan dan dilihat oleh mahasiswa. Beberapa penelitian menunjukkan bahwa secara umum citra perusahaan penting bagi perusahaan untuk menarik dan mempertahankan pelanggan

The growth of colleges in Indonesia increases every year, especially private Higher Education Institution (PTS). The higher the number of PTS is, the more intense the competition in getting prospective students is. The purposes of this study are: 1) to determine the position of each PTS among competitors' positions; 2) to determine the variability of the fields of science that are favored by students; 3) to determine the characteristics of each PTS based on the fields of science. This research was conducted by analyzing secondary data from PDDIKTI (Higher Education Data Base) reports. The analysis technique was bi-plot analysis. The results show that PTS in the form of an academy is in a specific position of a group of certain fields of science, but PTS in the form of a university is in a quite various position of a group of fields of science. Based on the observations on eight fields of science, the analysis result shows that the most demanded fields are health science and computer science. The least interested field is social study, whereas the interest of students to the fields of Jurisprudence, Agriculture science, Economics, Engineering, and Education is relatively balanced. The characteristics of each PTS are shown by the closeness to the fields of science. The results could be used by the PTS for collecting information on market segment and as consideration for determining an effective marketing strategy in gaining prospective students.

No abstract