Based on the 2014 Village Law on village autonomy and its tools, it is expected that each village must have an innovation and regulation of population system management in their respective villages. The village apparatus is a village located in the Jombang regency area that has an aggressive population in carrying out village development in the field of infrastructure along with an information system in population services and budgeting in development, so it needs innovation about the Village Information System that can provide convenience for the community in managing the population system and transparency in budgeting village costs. The use of village information systems will begin with the design of the population administrator's data architecture. This research uses the method used is the life cycle of waterfall system development and designing web-based and online population village information systems. This population administrator data architecture design will be able to provide convenience in managing the population system in the community to develop villages towards smart cities.

Islam sees economic activity as one way to accumulate and increase the reward for falah (happiness of the world and the hereafter). The motive for consuming in Islam is basically mashlahah, needs and obligations. Satisfaction of a Muslim is not based on market more or less items that can be consumed, but based on how religious values ​​are obtained from what it does. In the teachings of the Islamic religion for the purpose of consumption is the biggest maslahah, so that he can achieve victory in duina and hereafter. Satisfaction in Islam includes consumer satisfaction and creative satisfaction, consumer satisfaction will produce the ready creation of satisfaction, because the consumption made by a Muslim will give his physical strength, so he can be more creative. To measure the satisfaction of a Muslim we can use the concept of conventional utilities.

One of the successes of digital marketers is being able to maximize product and service promotion techniques using digital distribution channels such as websites, Adwords, email or various other social networks. One of the hopes of this training activity is that entrepreneurs who are just starting their business will be able to succeed in the business world where they must be equipped with good marketing skills. Seeing the importance of digital marketing, Copywriting training is needed for them. The method used is the psychological triggers approach. This activity is carried out online in the form of providing basic marketing theory, copywriting and advertising script writing training, so that the trainees are able to develop their businesses and businesses. This training activity was carried out for 1 day in the zoom application provided by BEM FEBTD (Faculty of Business Economics and Digital Technology) Nahdlatul Ulama University, Surabaya. The results of the activity showed that there was an increase in language skills and Copywriting of each participant where the ability that was most mastered by the average participant was an understanding of BFC (Basic Format Copywriting). Abstrak: Salah satu kesuksesan tenaga pemasar digital adalah mampu memaksimalkan teknik promosi produk dan layanan menggunakan saluran distribusi digital seperti website, adwords, email ataupun berbagai macam jejaring sosial lainnya. Salah satu harapan dari kegiatan pelatihan ini adalah para pengusaha yang baru memulai bisnisnya, mampu sukses di dunia usaha dimana mereka harus dibekali dengan kemampuan pemasaran yang baik. Melihat pentingnya pemasaran melalui digital, maka diperlukan pelatihan Copywriting kepada mereka. Metode yang digunakan adalah pendekatan psychological triggers. Kegiatan ini dilakukan secaral daring dalam bentuk pemberian teori dasar pemasaran, copywriting dan pelatihan menulis naskah iklan, agar peserta pelatihan mampu mengembangkan bisnis dan usaha mereka. Kegiatan pelatihan ini dilakukan selama 1 hari di aplikasi zoom yang telah disediakan oleh BEM FEBTD (Fakultas Ekonomi Bisnis dan Teknologi Digital) Universitas Nahdlatul Ulama Surabaya. Hasil kegiatan menunjukkan bahwa terjadi peningkatan kemampuan bahasa dan menulis Copywriting dari setiap peserta dimana kemampuan yang paling dikuasai rata-rata peserta adalah pemahaman tentang BFC (Basic Format Copywriting).

PT. Multi Aneka Pangan Nusantara is one of the producers in Indonesia engaged in the chocolate processing industry and has presented a variety of premium quality products. The company office has many rooms that can be borrowed for meeting purposes. The company has an IT section whose job is to control all parts related to media and communications. PT. Multi Aneka Pangan Nusantara, whose center is in Surabaya, has a logistics unit whose one of its tasks is to manage meeting room loans and manage equipment at the PT. Multi Aneka Pangan Nusanatara. This web-based room loan application plan aims to make it easier for consumers to borrow rooms in a structured manner so that companies are able to create new innovations and can be used in the future. The design that will be carried out is the creation of a room lending application as access to meeting rooms and other activities where this application uses an online PHP and MySQL-based website that is more efficient and scheduled in detail. Room lending information system application at PT. Multi Aneka Pangan Nusantara has features that are suitable to answer existing problems, namely user data, room data, providing information on the number of borrowers, viewing and searching for user data, rooms and transactions. The existence of this information system can answer problems by providing loan management solutions that can be more quickly and efficiently.

The huge increase in the number of hotels has led to stiff competition. In the past, competition generally emphasized the quality of hotel services and facilities, but now it is also necessary to improve the ability to manage hotels efficiently. The Covid pandemic has forced hotel management to think and work hard to increase revenue and reduce costs without reducing the quality of service to guests who stay overnight. Hotels that are managed efficiently will be able to win the competition. Therefore, making forecast models and accurate estimates will help hotel managers manage hotels effectively and efficiently, so it is necessary to develop software for forecasting and estimation systems. In this community service activity, we synergize management knowledge with mathematics so that it can be used more easily, accurately, effectively and efficiently in hotel management. In this activity socialization of simulations or numerical calculations related to hotel visitor forecasting is carried out.