Purpose
The purpose of this paper is to investigate the effects of experiences with local food in Ghana on satisfaction, favorability and behavioral intention.
Design/methodology/approach
Unlike previous studies that have used multiple regression analysis or structural equation modeling, this study adopts impact-range performance analysis (IRPA) and impact asymmetry analysis (IAA). A total of 336 questionnaires were used in the data analyses.
Findings
Factor analysis generates five domains of experience of consuming local food. Socialization and boasting and experience with various menus and quality of food contribute most to explaining the three dependent variables.
Originality/value
This study has significant value because it extends the study of local food consumption experience to the understudied area of African food tourism, particularly Ghanaian food and tourists to Ghana.
This study aimed to identify variations of three types of perceived image including affective, cognitive, and overall image over three points in time and to test the efficacy of image in explaining satisfaction, knowledge, and attachment with a destination. Although previous studies used results collected through a crosssectional survey, this study surveyed the same samples at three different times, that is, before, during, and after travel, to enrich our understanding of how image develops through the three key stages of a trip. The findings indicate that there is significant variation in perceived image domains, extracted as a result of factor analysis, and overall image across time. To predict satisfaction, attachment, and knowledge, "vividness" of the affective image domains and "diverse tourism attraction" of the cognitive image domains showed significance on regression models. Interestingly, "developed tourism industry" was not reported being significant predictor in any model. The results suggest that future studies need to measure destination image over time in line with traveler's movement.
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