The main objective of this comparative study is to understand and analyse the sustainability perspectives of museums in France, Canada, Sweden, Turkey and Greece. By adopting a qualitative research approach, data were gathered from eleven museum officials in five different countries. As an interesting result of the study, an advanced use of technology was seen at the oldest museum of the research sample. Overall, the comparative analysis revealed that general sustainability efforts, use of technology in presenting cultural heritage and active participation of visitors to the museum activities need to be improved and paid more attention at some of the museums. The increase in the number of museum activities contributes to the understanding of how cultural heritage can be sustained. The study sheds a light on the inside of changing museology and offers suggestions to the researchers in this field. ÖzÇalışmanın temel amacı, Yunanistan, Türkiye, İsveç, Kanada ve Fransa'daki müzelerin sürdürülebilirlik kavramına bakış açılarını anlamak ve analiz etmektir. Niteliksel araştırma yöntemleri kullanılmış, 5 farklı ülkede 11 müze yetkilisi ile derinlemesine görüşmeler yapılarak veriler toplanmıştır. Çalışmanın ilginç bir sonucu olarak, araştırma örneklemindeki en eski müzede, ileri teknoloji kullanımı görülmüştür. Karşılaştırmalı analizlerin ortaya çıkardığı sonuçlara göre; müze faaliyetlerine ziyaretçilerin aktif katılımının, kültürel mirası sunarken teknoloji kullanımının ve genel sürdürülebilirlik çabalarının geliştirilmesi ve bazı müzelerde daha dikkatle ele alınması gerekmektedir. Müze etkinliklerinin sayısındaki artışın, kültürel mirasın nasıl sürdürüleceğinin anlaşılmasına katkısı olmaktadır. Çalışmada, değişen müzeciliğin içyüzüne ışık tutulmaya çalışılmakta, alandaki araştırmacılara önerilerde bulunulmaktadır.

Corporate websites are essential platforms through which firms introduce their goods and services on B2B and B2C level, express financial information for the stakeholders and share corporate values, purposes and activities. Due to its facilities, websites take part in firm positioning strategy. Accordingly this study aims to understand the innovation oriented positioning through corporate websites. The method applied in this study has been adapted from the 2QCV2Q Model developed by Mich and Franch (2000) to evaluate websites and top 30 firms with the highest Research and Development expenditures listed in Turkishtime (2015) have been analyzed. Within this context, this study presents a revised and updated method for the assessments of websites through positioning strategy framework. Findings indicate no direct relationship between website evaluation and R&D expenditure, though some common weaknesses have been put forward, such as information about management of the firms. Besides, publicly traded firms are recognized to facilitate websites more efficiently than non-publicly traded firms. Study contribute to both academia and practitioners as putting forward a new approach for 2QCV2Q Model and indicating the similarities and differences among the corporate websites through positioning perspective.