theory is evaluated as a "digital" public sphere as a theoretical framework, and literature review and semiotic analysis methods are preferred as a method. The reason for this study is that Turkish studies on TikTok are very limited. Because it is observed that TikTok has an unstoppable rise in daily life, and despite this, the fact that Turkish literature remains in the background is considered an academic defect. For this reason, there was a need to do this study, and although the academic literature is behind on TikTok, it has been observed that it is on the agenda through many different social media networks in daily life.

Webcare via public and private social media. A corpus study on the effect of Conversational Human Voice in the PT sectorThis study investigates the use of Conversational Human Voice (CHV) by a Dutch Public Transport (PT) operator in reactive webcare conversations with travelers on private and public social media channels and the effect of this use on the traveler’s sentiment during the conversation. In this study, CHV is unraveled into eight aspects. 244 conversations were analyzed, selected from the PT-operator’s public and private social media channels. Messages sent by the PT companies were coded for CHV; messages of travelers were coded for sentiment. The aspects organization responds as an individual and informal language were used the most often by the PT operator. Use of CHV is similar on private social networks and public social networks, with the exception of organization responds as an individual (used more on private social networks) and language to compensate the lack of non-verbal communication (used more on public social networks). Furthermore, results show that the use of sympathy has a positive effect on the traveler’s sentiment.

In today's digital age, digital games point to an extremely important structure in terms of the audiences they appeal to, and the concept of metaverse, which has experienced a great increase in the speed of development in recent years, is also an area that affects digital games. Therefore, within the scope of this study, the process of digital games becoming metaverse in the near future is discussed. However, the study does not address only these two issues. Within the scope of this chapter, virtual gender creations that can be created in the context of the metaverse, together with the participation of digital games in the metaverse universe, are also examined with SWOT analysis. In addition, attention is drawn to the situations that may arise in terms of the fact that these developing technological structures can be reconfigured with virtual or meta-avatars that can be created. For this reason, within the scope of the study, it has been tried to be explained by examining how gender creations from digital games to meta-universe can affect the current situation.

In today's technology age, digitalization is an important issue within the framework of the globalizing world structure, the internet's gaining momentum, and becoming a part of life also changes daily life practices. For this reason, many individuals, institutions, and organizations have to develop and transform themselves in order to keep up with the structure of the changing world. Journalism practices are some of the structures that need to adapt to the new digital world by improving themselves within the framework of this change and transformation. For this reason, in the context of this study, the perception of journalism and journalism practices, which is one of the structures that have transformed in the light of the changing world balances and perceptions, will be examined; the formation of people to become the data of the digital world and the concept of digital journalism will be examined by emphasizing the concept of big data, which is the main formation of this data. It is examined by the method of literature review through the technological determinism approach.

The concept of gender equality, which is among the most frequently discussed topics in our country, especially in recent years, appears as an area that has been examined intensively in the national agenda. As a result, different discussions may arise about the conceptual dimension. Even today, gender equality can often be confused with different disciplines. The best example of this is the misconception of the concept of feminism as gender equality. However, contrary to popular belief, feminism does not have the same meaning as gender equality. Although feminism is related to gender equality, they are not really substitute terms. Nevertheless, in many articles or researches, it can be seen that they are described as if they were the same. And yet, when the recent studies on gender equality are examined, these misunderstandings are observed to have begun to be overcome. At the same time, awareness is raised about gender equality thanks to these contents, and it is gradually increasing with the support of non-governmental organizations, big brands and platforms. The biggest indicator of this increase is the increased number of advertisements based on gender equality and the granting of awards related on the topic. For this reason, within the scope of this study, literature review is conducted on the advertisements that ranked in the category of Gender Equality at the 2019 Crystal Apple Award Ceremony and semiotic analysis methods, and interpretations are made on the advertisement pillar of the gender equality movement and the perception of gender in our country.