No abstract

This research is based on the investigation of the effects of Facebook, Youtube and Instagram advertisements on consumers’ buying behaviours. For this purpose, a representative face to face survey has been conducted in the city of Istanbul on 317 active users of Facebook, Youtube and Instagram between 2 April-15 May 2019. SPSS program has been used for frequency, factor, reliability and correlation analyses. LISREL structural equation modelling has been used in order to test the significancy and reliability of our model. As a result of the analysis, goodness of fit values, t-values and standardized solution values have been analysed and it has been detected that the independent variables informativeness, hedonic motivation, trustworthiness and economic benefit have a significant effect on the dependent variable buying behaviour. We found that the variable most effective on consumers’ buying behaviour is informativeness and hedonic motivation, trustworthiness and economic benefit variables follow informativeness respectively. So, companies should value these variables, giving a priority to informativeness.

ÖZ

No abstract

PURPOSE: The pregnancy is accepted as an independent risk factor for restless legs syndrome/Willis-Ekbom disease (RLS/WED). The neutrophil-to-lymphocyte ratio (NLR) was recently reported in the pathophysiology of RLS/WED. In this report, we investigated the relationship between the presence of RLS/ WED and the levels of NLR in pregnancy. METHODS: We included 268 pregnant women attending routine prenatal visits; 148 women had RLS/WED, and 120 women without RLS/WED were the control group. A pre-formed questionnaire was administered to all participants regarding demographic characteristics, habitual behaviors, detailed medical history and questions about RLS/WED including disease duration, severity, and family history. Laboratory investigations were performed in all participants regarding the complete blood count, NLR, fasting blood glucose, blood urea nitrogen, creatinine, ferritin, and total iron binding capacity. RESULTS: NLR was signifi cantly higher in pregnant women with RLS/WED as compared to those without it (3.9±0.9 versus 3.5± 1.1, p = 0.039). Smoking was also signifi cantly more common in pregnant women with RLS/WED (p=0.022). NLR signifi cantly increased as the gestational period progressed, even after the adjustments for age, BMI, and smoking (p = 0.035). Higher NLR in pregnant women with RLS/WED was especially prominent in the 3rd trimester, although the difference was not signifi cant. CONCLUSION: These results may suggest that an increased infl ammation demonstrated by the increased NLR, may, in part, play a role in higher prevalence of RLS/WED in pregnancy, especially in late gestational weeks (Tab. 2, Fig. 1, Ref. 34).