The purpose of the article is to substantiate the theoretical and methodological provisions and develop applied recommendations for scientific and economic support of investment in the agricultural sector and increase its economic efficiency. Research methods. The study uses: dialectical method of scientific knowledge (in relation to socio-economic processes of investment in the agricultural sector and its economic effectiveness in their relationship and interdependence); analysis and synthesis (to study the state and dynamics of investment in the agricultural sector), the system method (to summarize the conclusions and justify the proposals); comparison (to compare the investment processes of agriculture and other sectors of the economy). Research results. The significant weight of capital investments of the agricultural sector in the national investment result has been established. It is determined that the investment attractiveness of agriculture is inferior to most sectors of the economic complex of the country. It is recommended to maintain state support of agriculture and agro-industrial complex to increase the economic efficiency of investment in the agricultural sector; to ensure the development of industrial, economic, social and market infrastructure in rural areas. Scientific novelty. Substantiation was further developed on the need for scientific and economic support for investment in the agricultural sector and increase its economic efficiency, improve the investment attractiveness of agriculture and the implementation of this set of economic, social and institutional measures. Practical significance. It consists in the development of recommendations for investment in the agricultural sector and increase its economic efficiency, which can be used by both public authorities and local governments, as well as businesses in the formation and implementation of investment programs and projects. Tabl.: 2. Refs.: 13.

Introduction. The labour market is one of the key in the market economy. In turn, the level of adjustment of the use of the factor "labour" determines the effectiveness of the use of factors "capital" and "land". The factor of "labour" is inherently social and economic. On the one hand, social and demographic processes determine the total population, its distribution by sex and age groups and opportunities for participation in production. On the other hand, the economic characteristics of the welfare of the population determine its opportunities for education, training, realization of professional abilities, participation in the processes of social division of labour. In Ukraine, it is important to carry out balanced reforms in the labour market based on identifying general trends, researching existing challenges and justifying areas of advisory support for its market transformation, which determines the relevance of the study in theoretical and practical terms. Therefore, the aim of the article was to identify general trends, existing challenges and areas of advisory support for labour market reform. Methods. The dialectical method of cognition and the system method for studying the issues of labour market reform and advisory support for the implementation of such processes are chosen as the theoretical basis of the article. In writing the article, general scientific methods of cognition were used, namely: methods of analysis, synthesis, analogies, economic and statistical, graphic, expert, generalization method. The method of economic and statistical analysis is used to determine the main trends in the labour market, graphical - to visualize the results, the expert method - to reveal the features of advisory support of market transformation; methods of analysis, synthesis and analogies - to identify approaches to solving existing problems, the method of generalization to form the conclusions of the study. Results. - the main trends in the labour market of Ukraine are identified, some of which are: trends in the decrease of the total population (by 15%), the number of economically active population (by 20%), the level of economic activity of the population (by 2.6%). There was also a decrease in the unemployment rate by 3.2% and the reasons for unemployment of the registered unemployed; - stressed the importance of taking into account the existing challenges in the preparation of documents on labour market reform, one of the most important of which is the spread of globalization and the need to innovate to ensure the proper level of product competitiveness in the market; - proved the expediency, in public terms, taking into account not only economic but also social components in the process of structural transformations in the labour market; - the importance of involving various social forces in solving the existing problems of labour market reform is emphasized, accordingly, the involvement of public and private advisory services and increasing control over their activities in the implementation of any reform measures will be effective; - the directions of advisory support of labour market reform are substantiated, the main essence of which is: accentuation of efforts to solve problems of organizational structuring of the labour market in the context of preparation of answers to existing challenges. ) in ensuring the increase of competitiveness of its products and alternative professional change of activity. Discussion. Prospects for further research are to determine the features of the involvement of public and private advisory services and their interaction in solving public problems with public authorities. Keywords: labour market, reforms, tendencies, challenges, directions of advisory support, social efficiency.

Purpose. The aim of the article is to substantiate the theoretical and methodological foundations and development of practical recommendations for improving the management of economic potential development of agricultural enterprises and farms. Methodology of research. The methods of generalization, systematization, analysis, abstraction are used in the process of research to determine the directions of improving the management of development of agricultural enterprises and farms in terms of rationalization of their organizational structure of management and training and professional development of managers and marketers in accordance with the requirements of the present. Information base of scientific research is made by scientific works of domestic scientists-economists on the problem of improving the management of economic potential development of agricultural enterprises and farms. Findings. The objective nature of the need for continuous improvement of agricultural and farm development management is substantiated. It is established that the factors that cause the need to improve the management of the development of agricultural enterprises are: reduction of the number of farms, a decrease in the number of employees, a decrease in profit and profitability. It is substantiated that improvement of management of development of agricultural enterprises and farms implies rationalization of organizational structure of management by creation of marketing subdivision, according to which the adaptive function of bringing the production and market activity of the economic entity into conformity with dynamic changes of the environment is fixed. Training and selection of managers and marketers of agricultural enterprises and farms should include educational programs and advanced training in the acquisition of their professional competence in the constant adaptation of economic entities and their management structures and staff to the dynamic changes of the internal and external environment. Originality. Further substantiation of objective character of improvement of management of development of economic potential of agricultural enterprises and farms has been further developed, which, unlike others, includes rationalization of organizational structures of management and training of modern managers and marketers, whose professional competences are aimed at constant adaptation of economic entities to market changes. Practical value. The results of the study can be used to streamline organizational structures of management of agricultural enterprises and farms, as well as in training managers and marketers. Key words: management; potential; agricultural enterprises; farms; financial result; organizational structure of management; competence; adaptation; marketing.

Abstract. The article highlights the relevance of the modernization of production and economic activity of enterprises and farms of the agricultural sector in the context of institutional transformations. The analysis of modernization studies by fundamental and applied economic science is carried out, the problem statement is made.The results of researches of agrarian economic science on the main directions of modernization of production and economic activity of agricultural enterprises and farms are given. The generalization about belonging of modernization to economic categories has been made, which reflects the general properties of real reality and serves as a natural mechanism of its upward development due to the improvement of the man of production and economic activity, provides economic progress and improvement of the level and quality of life of the population. Institutional changes have been identified, as evidenced by an overall increase in the number of agricultural enterprises, a decrease in farms and annual fluctuations in the number of agricultural entities. It is established that in agriculture, agricultural enterprises and farms are focused on the production of grain and legumes, sunflower and sugar beet, while households are mainly engaged in growing potatoes, vegetables, fruits and berries. In animal husbandry, agricultural enterprises have a certain advantage in the production of meat (in slaughter weight) and eggs, and households dominate dairy cattle, sheep and beekeeping.The importance of each category of farms in the agrarian sector of the economy in the production of basic agricultural products is determined. The arguments about the need for modernization of production and economic activity of agricultural enterprises and farms are presented.The complex of measures of modernization of production and economic activity of the studied subjects is substantiated, economic individualization of which is combined with processes of cooperation and agro-industrial integration in clusters of integrated territorial communities of rural areas. Keywords: modernization, production and economic activity, enterprise, farm, institutional transformations. JEL Classification Q12, Q14,Q18 Formulas: 0; fig.: 0; tabl.:2; bibl.: 12.