Human health is one of the most important values in life, and it cannot be bought with any money. That is why it should be preserved and protected, developed and improved, refined and strengthened. Increase in the level of physical culture becomes relevant again and acquires special social significance in new information and communication environments. This stems from the objective role of physical culture and health-improving activities in the fulfilment of a life strategy aimed at finding one's own certainty of the qualitative parameters of life activity that are so necessary for a person to achieve both personal and social success.