This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder. Copyright IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.A novel Fractal planar inverted F antenna F-PIFA based on the self affinity design is presented in this paper. The procedure for designing a Fractal Planar Inverted F Antenna is explained and the 2nd iteration of Sierpinski Carpet is chosen as an antenna for mobile phones. The F-PIFA has a total dimension of 27 mm ?? 27 mm and is designed and optimized to receive GSM (Global System for Mobile Communication) and UMTS (Universal Mobile Telecommunication System) and HiperLAN (High Performance Radio LAN). The frequency ranges are from 1900 MHz to 2100 MHz, 1885 to 2200 MHz for 3G and 4800 MHz to 5800 MHz for HiperLAN respectively. The antenna covered the GSM, UMTS and HiperLan frequency ranges with -6dB return loss and has an almost omni-directional radiation pattern. This antenna has been tested using a mobile phone model and the performance met all the criteria for a mobile phone application