The LHC effective field theory working group gathers members of the LHC experiments and the theory community to provide a framework for the interpretation of LHC data in the context of EFT. In this note we discuss experimental observables and corresponding measurements in analysis of the Higgs, top, and electroweak data at the LHC. We review the relationship between operators and measurements relevant for the interpretation of experimental data in the context of a global SMEFT analysis. One of the goals of ongoing effort is bridging the gap between theory and experimental communities working on EFT, and in particular concerning optimised analyses. This note serves as a guide to experimental measurements and observables leading to EFT fits and establishes good practice, but does not present authoritative guidelines how those measurements should be performed.