Introduction. At present in Russian society the problems of professional higher education in the field of physical culture and sports, changes of goals and content of training of trainers in connection with new social tasks are actively discussed: Promotion of a healthy lifestyle of the Russian population, formation of new life values, strategies and attitudes in society, building a course to extend the active life of Russian citizens and improve the health of the younger generation of Russians, development of health of saving technologies for the population, etc. The article justifies the need to develop a new approach to education of students of faculties of physical culture and sports, discusses the need to change educational content and methods of education of future teachers-trainers, formation of pedagogical conditions for professional and personal self-determination and self-development of students.Materials and methods. The article is an analytical review, where an attempt was made to systematize scientific psycho-pedagogical knowledge on the problem of training of the trainer in the system of higher vocational education. The main method of studying the problem of professional training of the teacher - trainer is the method of theoretical analysis of scientific pedagogical and psychological works in the works of domestic authors. It is noted that professional training of the teacher - trainer should be based on certain principles which are justified and disclosed in this article.Results. The content of professional activity of the teacher-trainer is considered and described, professional competences which he should possess as a professional are defined; Content, methods and means of training teachers in physical culture and sports. The results of the survey of students of the Faculty of Physical Culture and Sports of the Nizhny Novgorod State University named after N.I. Lobachevsky concerning their training and obtaining professional knowledge and skills in the psycho-pedagogical field are presented. The necessity to develop a new approach to education of students of faculties of physical culture and sports, the necessity to change educational content and methods of education of future teachers-trainers, formation of pedagogical conditions for professional and personal self-determination and self-development of students is justified.Discussion and Conclusions. The conclusion on the need for further theoretical analysis and synthesis of available scientific research on this problem is justified. On the basis of the results of few psychological studies of domestic authors, the need for further study of the problem of vocational training is proved. teachers-trainers. Prospects for the development of vocational higher education in the field of physical culture and sports have been defined. The conclusion that traditional approaches to training of the trainer-teacher in the system of higher school require revision, and the process of education - meaningful and organizational reform is justified.

The problems, difficulties, as well as issues of entrepreneurship development in Russia are considered based on the analysis of the retrospective of small and medium enterprises (SME) development, errors in the field of economic development in the process of transformation of the Russian economy in different periods of its development, as well as in different phases of the economic cycle are identified.The article is devoted to the study of environmental factors affecting the development and functioning of SMEs. The article presents the results of a sociological survey of entrepreneurs and experts in the field of economics and management. The survey is aimed at determining the impact of the external environment on the development of entrepreneurship in Russia and the possibility of overcoming it.

Аннотация. Цель. Определение роли социально-гуманитарного образования в системе высшего профессионального образования и обоснование необходимости его актуализации как важнейшего ресурса в области получения высшего образования, анализ существующей образовательной практики и образовательных потребностей студентов российских вузов. Процедура и методы исследования. В статье представлены три этапа исследования, в ходе которых изучены актуальные установки студентов вузов в отношении социально-гуманитарного знания (на примере Нижегородского государственного университета им. Н. И. Лобачевского и Московского института экономики, политики и права). В ходе исследования использовались такие эмпирические методы, как анкетирование и фокус-группа. При интерпретации результатов исследования использовались такие общенаучные методы, как сравнение и обобщение. Результаты проведённого исследования. В ходе исследования изучена образовательная практика в сфере социально-гуманитарного образования, выявлены образовательные потребности российских студентов и их отношение к социально-гуманитарному знанию. Теоретическая и/или практическая значимость. Результаты исследования вносят вклад в теорию и практику развития социально-гуманитарного образования в системе российской высшей школы, обоснована необходимость изменения и актуализации содержания социально-гуманитарного знания в сегодняшней образовательной практике, определена его роль в процессе подготовки для общества профессионала высокого уровня культуры.

The article is devoted to the analysis of foreign and domestic practices of creative personnel management based on the materials of an expert interview with representatives of the management and personnel services of Russian organizations and senior employees of one of the leading startups in Silicon Valley (USA). The authors of the article assert and substantiate the opinion that the main driving force behind the growth of the knowledge economy of developed and developing countries is a social group of people characterized by a high level of education, creative abilities and entrepreneurial behavior. This social group is “creative class”. During the interviewing process, practical ways of working with creative staff in such areas were discussed. How to attract, develop and retain creative employees. Based on the expert opinion studied, the authors identified the main directions in the management of creative personnel in modern organizations, revealed the difference in the methods of working with creative employees in Russian and foreign HR practice. The authors of the article attempt to substantiate the need to change the requirements and develop new approaches in identifying talents in the labor market, new formats for assessing their competencies, new ways of personal and professional development of creative personnel.