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The paper deals with the implementation of the strategy as a key element of the strategic process. Developed organizational and management mechanism of the process of implementation of the strategy involves the exercise of choice of methods and resources management in accordance with the nature of the factors of internal processes (capacity) of the enterprise and the external environment in which it operates, and to exercise control on the basis of information on the implementation of the organization's processes and stakeholder satisfaction in accordance with the principles of quality management. To evaluate the effectiveness of the implementation of a procedure for strategic verification. Statistical processing of the data obtained by the method of rank correlation has identified strategic indicators, most affecting the level of strategic impact. Integrated use of expert and mathematical processing of information provides a more complete picture of the impact of the implementation of the strategy.

The article describes the methodological approaches used to study the influence of major international sporting events on the development of the city and region (on example of XXVII World Summer Universiade which held in the Russian Federation in the city of Kazan in 2013). This paper presents the results of economic, social and environmental consequences for the development of the city of Kazan and Tatarstan. Assessment of impacts is given in an integrated form, with the conclusions of the contradictory effects for the different areas of the city and the region.