Abstract. This article analyses the results of shadow remuneration research carried out in the Novosibirsk Region in 2008, 2010 and 2015, and reveals specific features of shadow wages, involvement of employees in the given remuneration method, its scale, dynamics and motivation for its implementation. The findings indicate that shadow wage rates are not only steadily growing, but they are also evolving into a steady socioeconomic phenomenon. Shadow wages are mostly widespread in trade, construction, service sectors, and in recent years their number has been growing in manufacturing, agricultural processing, service industry and transportation. In this research we suggest a series of measures to reduce the prevalence of shadow wages.

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The development of effective system of path searching in space is becoming an important task for organizations that render consumer services, and the use of neuromarketing, eye tracking in particular, makes it possible to solve it. The article reviews the approaches of scientists regarding navigation systems research; the research results using the method of trajectory tracking and eye movement for improvement of the search of necessary objects by service consumers in healthcare institution are outlined. The method testing proved to be successful. The use of eye tracking in the marketing research boosted the quality and made it possible to perform necessary improvement with clear proof of its effect, as well as demonstrate the significance of eye tracking use for improvement of the spatial consumer orientation.