Digitalization is an integral part of global change in the world economy. The successful creation and functioning of a digital economy are possible only in an adequate digital ecosystem. The main criterion for the formation of a digital ecosystem is the maturity and stability of its institutional environment, including the totality of new institutions. The creation of digital institutions is a new phenomenon of institutionalization and accompanies the introduction of digital technologies in the digital ecosystem. The article defines the concept of institutionalization in connection with the analysis of the economic interests of business entities operating in the regions of Russia. The definition of digital institutions as new social institutions in the digital age is formulated. The structure and basic elements of the institutional regulatory environment of the digital ecosystem that is necessary for regulating digital transformations in the digital ecosystem are determined.

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The development of entrepreneurship in any country is inextricably linked with the participation of the state, without the intervention and support of which it is impossible to create a friendly institutional environment conducive to the development of entrepreneurial initiatives and entrepreneurial activity of the population. Small and medium entrepreneurship is the main driving force of the country's economic development throughout the world. The development strategy of the Russian Federation for 2018-2024 includes seven strategic priorities, some of which relate to the development of entrepreneurship and support for civic entrepreneurial initiative, the creation of a competitive economy in which government policy will be aimed at partnership with private business and reducing the direct participation of the state in the economy, and support of such socially important areas as health, education, social sphere, etc. In this connection, there is a need for s forms of the partnership of state and business structures in socially important sectors in order to attract small and medium-sized businesses. At the same time, a mechanism is needed to implement such a partnership, which should be based on a business model that will allow you to clearly understand the logical links and relationships. This paper describes the author's version of the configuration (template) of the business model of state franchising as a form of partnership between business and government. The basis is the canvas of the classic business models of Osterwalder-Pigneur and Ash Maurya. Special attention is paid to unfair (non-market) competitive advantage, which business receives. The described business model makes it possible to cover the partnership in general, concentrate on the main things, discover bottlenecks and interdependencies, contradictions and alternatives. Work within the framework of this business model gives a chance to significantly increase the efficiency of partners and to support socially significant areas of business.

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