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Objectives of the study are twofold; first, to identify behaviour of CSE investors in Eastern province of Sri Lanka; second, to examine how behavioural factors impact on investment performance of CSE investors in the province. The research was conducted from positivism perspective and deductive reasoning was used as research approach. Survey strategy was applied to collect data and time horizon was cross sectional. Proportionate stratified random sampling technique was applied to choose the sample from the districts. Data were collected via questionnaires from 374 investors of CSE in the province. Mean, standard deviation, correlation and multiple regression were applied. Results show that all four behavioural factors and investment performance have fallen to moderate levels. According to Heuristic variables, investors rely on their skill, knowledge and previous experience. The investors mostly avoid loss and regret in investment on stocks as per the Prospect variables. Out of Market variables, the investors carefully consider the price changes of stocks while moderately analyse the companies' customer preference. In line with Herding variable, the investors also follow others' decision to invest. Heuristic variables are positively related with investment performance while other variables namely prospect variables, market variables and Herding variables are negatively related with investment performance. Recommendations are given to current and potential investors as well as executives in the stock market for promoting investment in stock exchange

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Accounting Information System (AIS) is adopted as one of strategies to improve decision making process in the turbulent business environment. However, to enhance organizational effectiveness, which dimension of quality of AIS should be highly prioritized is still skepticism. Therefore, the study has three objectives, firstly, to identify the extent of quality of AIS of Automobile Companies in Sri Lanka. Secondly, to identify the extent of organizational effectiveness of automobile companies in Sri Lanka. Thirdly, to examine the impact of quality of AIS on organizational effectiveness of Automobile Companies in Sri Lanka. The Conceptual model has been developed by using three independent variables (system quality, information quality and service quality) and organizational effectiveness is the dependent variable. Accordingly, primary data has been collected by distributing questionnaires to 120 AIS users who were working in head office and branches as a sample from 30 automobile companies in Sri Lanka by using convenient sampling method. The collected data has been analysed by using descriptive statistics, correlation analysis, and regression analysis. The results of the study reveal that overall quality of AIS as well as organizational effectiveness is at high level in Automobile Companies in Sri Lanka. Further, the quality of AIS is showing statistically significant positive impacts on organizational effectiveness of automobile companies in Sri Lanka. The system quality as well as service quality of AIS is highly impacted on organizational effectiveness than information quality of AIS. Findings of the study are beneficial to mangers and financial executives not only to automobile companies but also it is useful to other sectors to plan for designing excellent AIS to achieve the organizational effectiveness. Keywords: Accounting Information System, System Quality, Information Quality, Service Quality, Organizational effectiveness