Research has provided few findings on the patterns of communication and interaction between political and media actors in social media and how these interactions have evolved. The present study analyzes how journalists registered in the German Federal Press Conference interact with members of the German Bundestag (member of parliament) on Twitter and what type of content they exchange with each other. Based on two time periods (2016, 2020), the communicative practices and the patterns of interactions are examined. New insights into the conversational structure are generated through a combination of content and network analysis. The results indicate a trend in the use of Twitter among the actors as a political opinion medium. While the dissemination of opinions among politicians remains stable, journalists use Twitter interactions more to express a subjective and critical view and less for news coverage over time. Furthermore, the analysis notes that journalists generally comment in negative terms on the parties, except for the Greens. To some extent, the results indicate that the usual journalistic norms of objectivity and balance do not apply for interactions in the Twittersphere. To evaluate whether this pattern also applies to other countries, more comparative investigations in the domain of media–politics interactions on Twitter are needed.

One of the effects of the continuing COVID-19 pandemic has been to further accelerate the incorporation of social media activities into political and electoral campaigning. Especially as a result of lockdowns and other restrictions to offline public life, overall social media use has increased in many countries; health concerns have severely curtailed conventional in-person political campaigning activities, from doorknocking to mass rallies (even if some candidates are openly flouting health measures in order to appeal to fringe, COVID-denialist voters); and concerns about the safety of in-person voting processes have also led to a growth in postal voting well ahead of election day, potentially increasing the importance of political messaging early on in election campaigns. In addition, of course, the pandemic itself, and the health, economic, and social measures taken by different governments to address and manage its implications, have also become a dominant theme in most political contests. Political parties around the world have scrambled to keep up with and engage with these changing circumstances, voter behaviours, and political debates, and it is therefore time to re-examine the current state of affairs. This panel does so by focussing on social media campaigning in two of the most recent major national elections: the German federal election campaign in August and September 2021, and the Australian federal election campaign in March to May 2022. The four papers included in this panel examine political campaigning, public engagement, and journalistic coverage on Facebook and Twitter, as well as political advertising practices on Facebook, and in combination offer a very timely new perspective on electioneering in the final stages of a multi-year global pandemic.

No abstract