ObjectiveTo explore the consumers’ perceptions and knowledge towards issues surrounding generic medicines utilization in Penang, Malaysia.MethodsA cross sectional survey was conducted with consumers who attended the annual University open day. Using convenience sampling, survey forms were distributed to the respective consumers via the help of a group of trained 1st year pharmacy students. For a period of 5 days, 400 respondents had participated in the survey. Analysis of the response from the collected forms yielded in 396 usable forms.ResultsOnly 28.3% (n=112) of the respondents were familiar with the term “generic medicines”. More than 70% of the respondents do not know that generic medicines can be marketed under different names. About 34% (n=38) of consumers stated that they had been given information regarding generics by their pharmacists. In terms of side effects, about 32% (n=127) of the respondents felt that generic medicines may cause more side effects than branded medicines. Majority of the consumers surveyed (64%) understand that generic cost less compared to their branded counterparts.ConclusionThis survey showed that there is a gap in consumers’ knowledge and understanding about generic medicines. The findings also suggest that direct patient education by the healthcare providers on issues relating to safety and efficacy of generic medicines could further enhance their uptake.

The aims of this paper were to identify and review the literature on pharmacists' views and practices on the use of generic medicines. Using appropriate keywords pertaining to the subject matter, an extensive literature search was undertaken using indexing services available in the authors' institution library. These electronic databases were searched for full-text papers written in the English language during the period from 1980 until September 2007. Based on this search, 13 studies were identified. The majority of studies are from the United States, with few from Europe and Asia. All retrieved studies, except one, used quantitative methodology. Most of the studies showed that pharmacists' views and behaviours towards generic medicine utilisation were affected by economic considerations, quality and bioequivalency of generic medications, drug therapeutic class, and other actors (the physicians, the patients, and public health officials). This review suggests that although in general pharmacists were positively inclined towards generic medication use, they have some considerations that determine to what extent they will support generic medicine use. These are economic, scientific, and policy-related considerations that are likely to remain matters for discussion in the future among pharmacists and their professional organisations.