The idea of the creation reflects essential characteristics of cultural autoreflexion, but it is not subjected to a lingvoculturological analysis. Attitude to the creation is represented in the linguistic world image of modern and traditional society. In the context of cultural forms' “massification” and loss of ethnocultural identity rises the role of increased interest in activities that structures the formation of self-identity of modern ethnophore. The study is based on a culturological approach that allows studying the correlation of cognitive and linguistic structures in the context of traditional sakha culture. Analysis of the lexical-semantic field of the CREATION concept, partly THINKING, CREATION methods were used in the study. Also the method of a conceptual modeling, component and interpretive discourse were applied. The model of cultural and linguistic concept of the CREATIVITY was suggested. And the study determines the content minimum and main ways of expression in culture. It defines the structure, combinatorics of the proposed concept and associative connections of the CREATIVITY in culture. There were established general and specific valuable characteristics of the concept in traditional culture. We have suggested an experience of recombination of translation forms and reconstruction of the intellectual space of culture directed at increase of historical-cultural and religious allusions' importance in the production of cultural texts. Keywords: national world image, mythological cognition, intellection, cognitive structure, creation