The article considers the principles of forming the meaning of verbs formed from nouns. Intralinguistic and extralinguistic features contribute the formation of the semantics of verbal units. Two groups of verbs are characterized, differentiated depending on the hierarchical structure of semantic features in the structure of contextual refiners or motivating substance. The first group includes verbs, in the semantic structure of which the contextual refiners are nuclear seme. It is shown that the semantics of such verbs outside the context is not uniquely determined. This leads to the formation of the occasional meaning, which is created in speech use and not fixed in dictionaries. The semantic structure of new formation is based on the semes of words that make up the context environment, the verbs of the first group have the potential to denote any process that is in any way connected with the producing noun. The second group consists of verbs, in the semantic structure of which the semes of the motivating noun is nuclear, which determines the predictability of the meaning of the derived verb. This meaning can be called innovative. In the basis innovative meaning is seme of the motivating nouns in a particular speech use and has the potential to get a fixation in the dictionary as one of the lexical-semantic variants. The source of the analysis of verbal units was the publication of modern media. Волгоградский государственный университет, г. Волгоград, РоссияАннотация. В статье рассматриваются принципы формирования значения глаголов, образованных от имен существительных. Выявлены интра-и экстралингвистические признаки, способствующие становлению семантики глагольной единицы. Характеризуются две группы глаголов, дифференцированные в зависимости от иерархического строения семантических признаков в структуре контекстуальных уточнителей или мотивирующего субстантива. К первой группе относятся глаголы, в семантической структуре которых ядерными являются семы контекстуальных уточнителей. Показано, что семантика таких глаголов вне контекста не определяется однозначно. Это приводит к формированию окказионального значения, которое создается в речевом употреблении и не зафиксировано в словарях. Поскольку в основу семантической структуры новообразований входят семы слов, которые составляют контекстное окружение, глаголы первой группы облада-

The paper is devoted to the relevant problem of the vocabulary development in the Russian language. The regression as one of the most popular ways of innovative meaning formation within denominative verbs is characterized using the texts of modern mass media as a source of material. The study of verbs' semantics is based on the reconstruction and comparison of hierarchically organized semantic structures of generating and derived words. Two groups of verbs-innovations are revealed depending on the semantics of the generating noun. The set of semantic components and their status in the structure of generating noun and derivative verb is defined. We prove the importance of contextual qualifiers of the action at redistribution of components of the semantic structure of the derived verb, i.e. at actualization or neutralization of individual semes, resulting in the formation of new intra-structural relations. The mechanism of innovative meaning formation in regression is characterized. The generating noun nominates the result as a single process, the verb names disparate actions, returning the recipient to the action that motivated the appearance of the generating noun's meaning. The derived verb obtaining innovative meaning, which appears in the context as a result of regression, has the potential to enter the active vocabulary as a lexical-semantic variant. This is facilitated by the components of the meaning of the generating noun, on the basis of which the meaning of the innovation verb is formed.