Covid-19 proved and pandemic that has affected the whole world on a large scale. Every walk of life got disturbed by this pandemic. Educational institutions not only in Pakistan but all over the globe remain close, which causes a loss of study for the students of all Grades, notably Higher education (Postgraduate Level), which directly affected education, learners,  and teachers in terms of learning, time, and economically. Virtual Teaching (VT) is proving an emerging method of teaching in the field of education all over the world. Developed countries have opted for this method of teaching much before. In Pakistan, universities under the directions of HEC started Virtual Teaching VT (Online Teaching) for the students, which was an attempt to cover the loss on an experimental basis. This study is conducted to know the impact of VT on ESL students' behavior. For this purpose among 100 students of KFUEIT, RYK University distributed a questionnaire to measure their behavior level. Students' participation was inspiriting, and their response found positive in this new field of Teaching.

The subject of the Quran is a man, and all its teaching is to give guidance to human beings on the right path. It is impossible to get real guidance without understanding the message of Allah existing in its rich text. The Quran is the richest and authentic book regarding its style, and it is abundant with rhetorical devices and other forms of language and literature. No book can even compete with the Quran with its choice of words and rhetorical devices. This present study attempts to throw light on some of the rhetorical devices employed in Surah An Naba, the 78th Surah of the Quran of the English translated version by Muhammad Marmaduke Pickthall. This study aims to determine the rhetorical devices used in its English translation, so understand the real and true lessons lying between the texts. For this purpose, the major rhetorical devices as persuasive words. Amplification, hyperbole, simile, metaphor, parallelism, etc. were found. This study is qualitative. A content analysis technique is used to complete the objective of the study. The analysed data and findings are presented in the descriptive form. This study further recommends the researchers to research the other Surah of the Quran as well.

The present study observed the advertisement of Unilever Pakistan Limited from the angle of critical discourse analysis. The study primarily concerned with the usage of language in the commercials of Unilever Pakistan and the tactics used by the advertisers to attract and convince the consumers to buy their products. The analysis of this study is based on Norman Fairclough three-dimensional framework. It determines how the ideology of ‘home and personal care’ is used in the advertisements of Unilever Pakistan Limited. Qualitative research was done on the three advertisements of Unilever’s major products. The outcomes showed that promoters employed different techniques to grasp the attention of their consumers. The commercials lead the people to think that whatever is shown to them is based on reality. This study also demonstrated that the ideology of “home and personal care’ in the commercials of Unilever Pakistan is dominant, and the products of Unilever are mandatory to lead a better life. The language of the commercials is used to govern the minds of the people.