This study proposed a conceptual model to examine how customers' perceptions of the quality of experiences influence perceived value, water park image, customer satisfaction and behavioral intentions for first-time and repeat customers of the water park of the tourism industry. This study finds that the quality of participants' experiences significantly affects perceived value, water park image and customer satisfaction. Moreover, perceived value and water park image exert a direct influence on customer satisfaction, and they also positively affect behavioral intentions. Finally, the impacts on customer satisfaction of experience quality and water park image significantly differ between first-time and repeat customers.

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This study proposes a conceptual model to investigate visitors' perceptions of an event's quality according to value and the destination image, and visitors' resulting behavioral intentions in the context of a mega-sports event. This study also examines whether or not perceived value and destination image determine visitors' future behavioral intentions. Using structural equation modeling analysis, this study determines that an event's quality and its perceived value have a significant effect on behavioral intentions. Moreover, perceived value exerted a direct influence on behavioral intentions, and destination image determined visitors' perceptions of value. However, the impact of destination image had an insignificant effect on behavioral intentions. The implications have merit for academic researchers and sports event organizers.

Long-term customer retention in the upscale restaurant industry requires successful management of postconsumption service evaluations. The purpose of this research is to identify drivers of price fairness and postconsumption behavioral intentions within the context of upscale/fine dining restaurant patronage. Specifically, this study identifies the dual roles of consumer innovation and restaurant image as drivers of price fairness and behavioral intentions. Based on a review of the literature, a construct nomology was proposed. The model was then tested using data collected from a sample of upscale restaurant patrons residing in the United States. Results of a structural equation analysis suggest, for innovative consumers, the perception that a restaurant is likewise innovative results in increased perceptions of price fairness and positive postconsumption behavioral intention. Innovative customers, grateful to the restaurant for having their needs for novelty satisfied, were more likely to perceive prices as fair and were more likely to report positive behavioral intentions. The academic and managerial implications of these findings are considered.