The Covid-19 pandemic has turned out to be an opportunity for a recent noticeable increase in online purchase in Malaysia. Muslim consumer who concern about halal product were affected by this drastic purchasing trends. Although there is no evidence to support Muslim consumer to explore how they select halal food items and whether their consumption choices are influenced by halal ethical standards. This paper aims to discover how consumer's confidence level to their purchasing halal food via ordering online application. The study measured the factors of product quality, product brand, Halal product awareness and product safety that influence the confidence level of consumer to purchase The methodology used is quantitative method & questionnaires were distributed to 111 online respondents during this pandemic, results exhibited that confidence level of intention moderates the relationship of the key variables. These findings can contribute to understanding consumer behaviour comprehensively.

The halal industry has experienced substantial growth in recent years, with an estimated value of USD 2.3 trillion. This rapid expansion has positioned the halal market as a promising sector with significant potential in the global economy. Interestingly, the market has transcended its traditional Muslim consumer base, attracting non-Muslims as well. This paper aims to provide an in-depth analysis of the global halal industry, focusing on the potencies and opportunities it presents within the worldwide market. Specifically, it seeks to identify the factors that drive the demand for halal products in Malaysia and Indonesia and examine the potential for these countries to become leaders in meeting global halal requirements. The research methodology employed in this study relies on secondary data from reputable journals and proceedings. The findings indicate that the GDP of Malaysia and Indonesia exerts a positive and significant influence on the halal market. Both countries exhibit similar potentials and opportunities in the halal sector, although their rates of expansion may vary based on market-specific factors and duration of market presence. The insights derived from this research aim to inform future researchers, scholars, practitioners, and policymakers, aiding them in making informed decisions regarding the strategic development of the halal market. By understanding the realities and opportunities of the global halal industry, stakeholders can navigate a path towards sustainable growth and capitalize on the emerging prospects within the halal market.