PurposeDrawing from the ancient Chinese philosopher Xunzi's insights on humanity, this study aims to address human nature's critical role in influencing and shaping consumers' shopping channel choices in the emerging artificial intelligence (AI) era and the implications for non-East Asian countries.Design/methodology/approachBased on the theory of planned behaviour and accessibility–diagnosticity theory, our approach created a holistic model conceptualising human nature, shopping orientations, channel choice intentions, subjective norms and perceived AI usefulness. A questionnaire survey method served to test the framework.FindingsThe results validated human nature's role in shaping and influencing consumers' channel choices through shopping orientation. Subjective norms weaken the positive relationship between human nature and shopping orientation, while the positive relationship between shopping orientation and online purchase intention is stronger when consumers perceived AI as highly useful.Originality/valueThis paper contributes to humanity hypotheses literature in management by introducing Xunzi's theory that views human nature as evil. Additionally, it enriches channel choice literature by introducing perceived AI usefulness.

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The study has investigated the impacts of consumers' perceived services in Internet retailing on the consumers' attitude about Internet shopping as well as the impacts of the attitude on consumers' buying behavior intension. The results of the study reveal that some factors of consumers' perceived e-retailing services have positive impacts on attitude and behavior intension and the attitude towards Internet shopping strongly impacts the consumers' buying behavior intention. The results indicate that reliability post-services, pay-delivery easiness, and personalized care are important factors impacting on attitude and the attitude is an important factor impacting on buying intensions.

Abstract. Paid card is an important mean of companies to maintain the customers and increase gain. It is applied extensively in retailing, fitness center, and by other service delivers. However, there is lack of studies focused on promotion mechanisms of paid card in the literature. In this paper, the promotion mechanisms of paid card based on the theories of mental accounting, construal level, and customer's perceived value. The study has the results that the intention to purchase of paid card holders is higher than that of the consumers without payment in advance in the same discount rate. When there is large spatial distance between paid card holder and the target store, the traffic mode will impact on the purchase intention of paid card holders. Finally, the study has provided the corresponding suggestions for companies' promotion management.Keywords. paid card; spatial distance; price promotions Reducing customer's attrition has important impacts on a company's profit, so many companies start to employ paid card to maintain the customers. The nature of a paid card is that customers pre-purchase a class of products or services. However, what a specific product or service and when will be bought is not yet determined. That is a latent price bundling and is characteristic that payment and consumption are separate. There is lack of studies about the influences that the paid card leads to separate transactions on consumption behaviors in the literature. This paper applies the theories of mental accounting, construal level, and customer's perceived value to study the promotion mechanisms of paid card. We firstly review the literature related to the transaction separation caused by paid card, and develop the conceptual framework and hypothesis. Then, we collect data through survey and scenarios experiments, and analyze the data and test the hypothesis.