This paper presents authors analytical view on social impacts as targeted advertisement into the network environment using Omori tectonic theory for description the processes of audience response evolution. This could be extremely important and useful in the modern world to realize desirable e-Gov informational policy in the circumstances of hybrid treats emergence that is especially relevant for the informational space and reaching a cyber-supremacy. Some mathematical and algorithmic basics were contributed for narrative description of information and communications technologies (ICT) architectural deployment could be used for outer regulation of audience response character by Social Media Marketing (SMM) principles. That could be performed by controlled distribution of specified digital content that contains respective key phrases, for example social advertisements and analyzing respective feed-backs. Some results of the empiric study of live audience response dependence on controlled impacts are discussed. Election processes data and recent media recordings for preliminary proof of the contributed concept feasibility have been analyzed. There were shown using gathered empiric data sets, that the extent of impacts to targeted audience response intensity could be the subject of outer regulation. The index has been contributed for assessment the efficiency of the impact's propagation inside the audience by calculation of row correlation of keyword occurrence and audience response intensity. The approaches suggested in the article can be useful both for building effective interactive systems of state-society interaction and for detecting manipulative traits when influencing a specific audience.

No abstract

No abstract

For the implementation of all three levels of targeting of target audience for key message delivery complexes in e-government platforms, it is possible to use meta-information locking systems using DPI technologies. Algorithms and generalized strategies for managing social impact are developed by the authors of this publication. This paper briefly discusses the overall statement of the task of implementing a managed social impact strategy in the information space based on hybrid information communication platforms. A graphical and algorithmic description of information operations related to the targeted distribution of a given information content and to the collection of data on the reactionary changes in the preferences of particular groups of users in the relevant social information environments is presented. Classification of types of digital services user profiles in the information space has been made, which can be practically useful in the development of e-government systems based on modern ICT tools. A brief description of the profiling process for creating a target audience for the purpose of conducting these information operations on the basis of information communication platforms operating in an open internet space. The authors find it effective to move to hybrid cloud communications technologies to implement the processes discussed in the article. The need for the attention of the state to the issues raised in this work is undoubted, since the benefits of active interaction with society are not only the conduct of certain information campaigns, but its consequence is, in fact, the achievement of the pinnacle of the process of informatization of society in the postindustrial era, which directly contributes to the consolidation of a single monolithic nation.