This research explained the factors which influence people's interest to join Islamic insurance. The population of this research was all the citizen of Pekalongan who do not have insurance products. The research sample was taken by using a random sampling system. The research data were taken from the questionnaires filled in by the respondents. Of all 200 copies of questionnaire distributed 146 copies were collected and 101 copies were selected. The data were analyzed by using logistic regression. The findings of this study show that, four independent variables, only two variables which have a significant influence on people's interest in becoming a sharia insurance participant. These two factors are sharia compliance and insurance needs. These two significant factors indicate that people want economic motive and religion motive walk together in Islamic insurance. Two other factors, information and ease of information, do not have a significant influence on interest. The results of this study have implications for Islamic insurance companies to be able to be consistent and innovative in presenting products that meet insurance needs and maintain sharia compliance.

To obtain a comprehensive study, I will see the Sufi order’s wisdoms implemented by the adherents of Qadiriyyah Naqshbandiyyah order of Pekalongan – by using Weber’s theory the spirit of capitalism – in order to achieve their economic activities. In addition, how the Islamic teachings (tarekat ethics) are transforming their business. In an attempt to bring to the surface of the ethics in economic activities, this study will examine the order’s teachings practiced by the adherents of Qadiriyyah Naqshbandiyyah order of Pekalongan in one period of field research from June to October 2010. This is done by means of a process – as objective as possible – of description and interpretation. As I study my primary resources (from the books, magazines, websites, and interviews), my attention is focused on the treatment of the subject, how the order’s ethics are articulated, and the way in which they function to observe the religious teachings in their business activities. This paper will explain social and historical background of Qadiriyyah Naqshbandiyyah order of Pekalongan, decribe the teachings and practices which are implemented by the adherents, and finally clarify the influence of its teachings into the business activities of the adherents.

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