Abstract-The objectives of this research were to: 1) collect, analyze, and synthesize the knowledge about Thai local food along the route of northern tourism and culture that focus on value creation according to local based Thai food with the knowledge management approach; 2) analyze the recipes and the Thai local food along the route of northern tourism in 14 provinces; 3) develop the database website and media on Thai local food along the route of northern tourism that is appropriate with the community and support sustainable tourism; and 4) to evaluate the database website and media on Thai local food along the route of northern tourism by tourist groups.This research study was conducted in the upper and the lower regions of northern Thailand which included 8 provinces. The respondents were purposively selected which involved local people in northern communities, owners of local food restaurant, scholars in tourism industry management, tourists, and selected government officials in the cuisine and tourism sectors. The research methodology was guided by the knowledge management five stages model.The research findings showed that Thai local food in the Northern regions depicted a fruitful image and identity of history and human diversity. This showed the worth and value for promotion as tourist destination. The gastronomy tourism were developed into 5 routing and the possibility of using local food in the Northern region of Thailand to promote tourism industry was at a high level. The results of expert's opinion on the model was at a high level as well as the evaluation of tourists' opinion on website and mobile application.Index Terms-Thai local food, knowledge management, Northern tourism, media development, mobile application. I. INTRODUCTIONTourism has a vital role in the service industry sector in the economic systems of Thailand because it does not only generate income up to the first majority of the country but also create an engaged business industry such as hotels and other lodging business, restaurants and catering services, souvenir store, and transportation units. Most of the income of the tourism business comes from souvenir store and hotel, followed by food businesses [1]. Food is the basic commodity in the human life, therefore it is an opportunity to bring about the tourism promotion. Most of the tourists normally need to taste the local food of the community during their journey.Surachai Jewcharoensakul [2] revealed that half of the tours' companies in Thailand (43.94%) were established in Bangkok and central part of Thailand. Most of the tourists always stop in Bangkok, then extend traveling to the country side later, and more than one third (35.42%) were established in the South, due to the good reputation of tourist destination with, beautiful natural resource and peaceful beach. On the other hand, Northern region of Thailand, had divided into 2 parts of upper Northern provinces included 8 provinces, whereas had related history of Lanna territory, Chiengmai was the capital in upper province...
The objectives of this research were to: 1) study the problems, obstacles, and best practices in Local Wisdom Knowledge Management for strengthening Thai ICT Community Learning Centers (ICT-CLC) in various areas of Thailand; 2) develop Local Wisdom Knowledge Management Model to strengthen Thai ICT-CLC; 3) construct a training operation plan for administrative committee members and staff to strengthen the center; and 4) evaluate the KM strategic operation plan for strengthening ICT-CLC.The research sample included 49 administrative committee members and staff of 8 ICT-CLCs in the central provinces of Thailand. Five experts were also included as part of the focus group who critiqued the strategic operation plan for strengthening ICT-CLC. The research instruments composed of a questionnaire on ICT-CLC and strategic plans, training operation plan, and an evaluation form for strategic operation plan assessment. The data were gathered using a survey on basic information of ICT-CLC in the central provinces. Based from this, the strategic plan was developed and tried out with the target group. Finally, the assessment of the plan was conducted.Findings showed that most of the small, medium, and large ICT-CLCs had problems and obstacles in terms of center management and services. Moreover, most of the small centers did not have long-term plan activities and maintained the local wisdom study and collection. The result of the strategic plan development revealed that the first strategic plan included issues on human development, efficiency in services, and availability of training services for administrative committee members. The second strategic plan involved the improvement of the quality of life, issues in the environment, community, sociality, and capability in enhancing the learning of the people in community through electronic media.The results of the strategic plan utilization found that the suitability of the plan was at a high level. The assessment of the ICT-CLC involving the plan revealed that the community participated in local wisdom collection with the team and bring about the indigenous knowledge to construct online media on two websites: www.donpingdad.ictlearningcenter.org and www.khemasampun.ictlearningcenter.org. The Local Wisdom Knowledge Management Model in strengthening ICT-CLC had been tried out and tested. The result showed that the model was applicable at a good level. This could be also applied to the other centers.
The study was implemented from Kasetsart University in Bangkok and the UP Open University in Los Baños, with the latter hosting the KM system and administering the online platform. However, it involved a community of practice that came from four countries: Thailand; Philippines; Lao PDR; and Indonesia. It found that the CoP model may indeed be used as capacity development approach for the design of a graduate degree program. Furthermore, Web-based learning management systems such as IVLE and Moodle can adequately serve as meta-communication platforms for such a CoP. However, it was observed that the language barrier, cultural sensitivities of Southeast Asian participants, intellectual intimidation, as well as access and connectivity clearly posed communicative oppressions.
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