In this research paper, various performances of five different rotor pole topologies of the proposed novel modular stator (MS) permanent magnet (PM) flux reversal machine were investigated. The proposed design had concentrated, non-overlapping winding, which offered high average torque capability at a wide speed range. The no-load performances such as coil test analysis, three-phase flux linkage, flux distribution, back-EMF, and cogging torque, and load analysis, such as average torque versus current density, instantaneous torque, and average electromagnetic torque, were compared. The PM modular stator machine had high cogging torque, which created vibration and noise in the machine. Different cogging torque reduction techniques, such as notching, arc, flange and hybrid technique arc flange, arc notch, notch flange, and arc notch flange, were applied to reduce the cogging torque, improve average load torque, and reduce the induced voltage, harmonics, and torque ripples. The maximum cogging torque decreased by 87.66% and 82% when the arc notch flange and notch arc techniques were applied, respectively, and the minimum effect on cogging torque by the flange technique was 20.66%. Furthermore, the arc flange technique reduced the average torque by 66.72%. The maximum induced voltage was reduced by up to 12.83% using the notch arc technique. The hybrid technique of arc notch flange reduced the harmonics content in flux by 40% and enhanced electromagnetic performance. When applying the hybrid arc notch flange technique, torque ripples were reduced to 90.11%.