This article discusses the tasks of implementation of pedagogical functions by the modern museum community. The article interprets the results of a sociological study in the field of the implementation of pedagogical tasks by museums countries of Northern Europe and the Baltic. The relevance of the study lies in the disclosure of the pedagogical potential of museums in the world. The importance of the study lies in the possibility of choosing the forms and methods of pedagogical influence on pupils and students, museum visitors. The study demonstrates the unique capabilities of the museum community. The potential of museums consists not only in the preservation of objects of art and culture, but also in the promotion of civilizational values, the humanization of education, and the continuity of the values of world culture. An important result of the educational function of museums is not only the transfer of knowledge, but also the development of new creative skills in children and youth. The pedagogical potential of museums, as European practice shows, can be effective museum competitiveness strategies.

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Analyzed is the experience of the Republic of Lithuania in development of state policy in the field of arts education. The article deals with conceptual attitudes in the field of art and culture education in Lithuanian institutions. On the basis of the analysis carried out, the article concludes about the active development of non-formal education in the field of culture and art.