The type of investment policy in any country has a big influence on the level of growth and development of business activities. If the investment policy is favorable and adaptive, it enhances business activities to flourish and bring economic development. However, if it is not, it can stifle business growth and economic development in the country. This article analyzes the impact of the foreign direct investment policy adopted by the Nigerian Government on economic growth in the country with a particular focus on MTN Nigeria, a foremost telecommunication company in Nigeria. It further analysis the economic activities of MTN as a company by its impact on the GDP of Nigeria as a country, the company’s financial activities, threats and risks it has to combat and mitigate inorder for it to achieve these phenomenal and outstanding results over the years of its existence as a corporate entity in Nigeria. The article therefore summarily establishes foreign direct investment policy as one of the investment policies that drive economic growth and business development especially in the telecommunication industry in Nigeria. It compares the foreign direct investment policy in Nigeria as against the indigenization policy previously adopted which stifled the growth of businesses in Nigeria and further recommends the foreign direct policy as a more effective and liberal policy that allows the Nigerian economy to thrive and business economic activities to grow at the same time.

COVID-19 pandemic affected current enterprises and demand of consumers. Consequences of such changes affect managerial approaches that are used by companies to cope with new challenges on the market. This work deeply analyses correlation between managerial approaches and decisions that support competitive advantage on market. As a result, thesis will emphasize how appropriately picked managerial methodology can impact sustainable development of consumers on market, where enterprise operates. On this article we made an analysis of food delivery company “Glovo”, which is a delivery company that proceeds in more than 23 countries globally. It has started to operate in Spain in early 2015. Startup was founded by two proprietors Oscar Pierre and Sacha Michaud. Both proprietors were engaged in tech and digital areas that helped them to identify scales of tech resources to launch their own startup. In the article overview of overall performance of Glovo Ukraine with reference to its’ corporate structure, competitors that operate in delivery market and the way how company maintains customer expectations were described. The main goals is an identification of whether the company and its’ processes are effective in terms of competitiveness and communication with end users. Also, the article contains analysis of relation between theoretical information and practical findings. The goal of an analysis is an identification of the most efficient way of how Glovoapp Ukraine with food delivery business model can reach the highest ratio of market share with comparison to competitors. Theoretical information is being applied in order to identify current and recommended way of proceeding. The task of the article is to identify how usage of incorrect managerial approach can affect competitive advantage of certain enterprises. The relevance of this paper is defined by rapid growth of businesses that proceed on food delivery market and managerial decision, that are made by them. Such decisions form sustainability strategy of such enterprises, therefore contribution to fight against COVID-19 consequences and threats.

Although change has always been a familiar term and phenomenon, the changes in the marketplace during COVID-19 pandemic time have never been so complex or rapidly evolved. Companies that operated or intended to operate in the international market strive to adapt to changes by carefully analyzing, taking an integrated approach, and monitoring business performance. The international marketing environment was always fraught with uncertainty and challenges and during COVID-19 time became more difficult. That’s why it became the main aim of this article. The changes that occurred on the international market, whether cultural, demographic, or technological, affected and still are continued to influence on the way customers and consumers react and make competition in the international marketplace more ardent. When competing in the international market, businesses need to be faster than their rivals in predicting the market needs. They must focus on providing their products and services with added value to make them as attractive as possible to potential customers and capable of meeting and exceeding expectations. These confirmations were analyzed using an Apple Inc. activity as an example. The SWOT analysis were made for analyzing advantages, disadvantages, opportunities and threats. The PESTLE analysis shown political, social, economic, legal and environmental factors and Apple Inc. there. Though the world is progressing in terms of information technology, innovative and superior methods of organizing marketing efforts (such as horizontal organization, network organization, virtual organization), global efforts for smooth international trades, and so on, international marketing is not easy to pursue and has become a challenge to accept.

The purpose of the article is to analyze the parameters of the educational sector on a global scale, to summarize and present the differences in investments, Internet penetration in the educational sphere in different countries, and to show the impact of COVID-19 on global education. The article highlights educational digital transformations and innovations in different countries, the development of e-learning and new tools and means that have been developed during the COVID waves. The article offers the basic concepts and characteristics for e-learning management of Ukrainian educational companies using effective management and mathematical tools and means. Methodology. To analyze relevant quantitative and qualitative data on e-learning management, a literature review, observation and research methodology, and comparison were used. Stratification and decomposition approaches are used to develop a model for assessing the competitiveness of e-learning educational enterprises. Research results show that the educational field requires new technologies, tools and equipment. Various e-learning platforms and massive open online courses have shown significant effectiveness during the pandemic. At the same time, a significant number of challenges remain: Internet penetration in different countries, investment in the development of learning equipment, the quality of e-learning materials, the ability to teach and learn with all the necessary tools and equipment, and access to devices. Educational companies that understood the trends in time and were able to change their products accordingly have gained additional profits. This study contributes to the evaluation of the competitiveness of e-learning educational companies and organizations. The results of the study were used to further develop the proposed model. The proposed model has six functions that describe the main aspects of a typical domestic educational enterprise. Practical implications. In the context of digital transformation and innovation, companies and countries must understand what tasks they need to solve, what problems to avoid, and find the best way to develop their own activities. These ideas have been developed into a model, which in this study is based on mathematical fuzzy logic and the Hopfield neural network. Value/originality. The model can be implemented in the Ukrainian domestic educational market by companies in order to develop and improve their competitive strategy.

The article describes the influence of COVID-19 on different economic parameters such as FDI flows, unemployment, global partnership. It covers changes in the stock market, electronics, IT sphere, and industrial area. The main industrial results are shown through aircraft products, commodities sector, steel sector, car manufacture. The analysis of the impact of COVID-19 on economies proposed to be done via competitive markets. Since it has different degrees of depth and scale of research and, unfortunately, there is no approach that analyzes all aspects of the economy or market simultaneously, authors proposed their own approach. The proposals are based on integrated and systematic approaches with an economic analysis of the impact of coronavirus on a competitive market. It is a complex model since market conditions are very unstable and depend on numerous factors of internal and external influence, hence it should cover all aspects of market activities. The method is composed of proposed basic principles of formalizing the process of assessment. These principles build on the potential to contribute to finding solutions to problems caused by negative impact of the COVID-19 on markets and consequently on economies.