This study aims to test the effect of product quality, price, and promotion on purchasing decisions. This research specifically focuses on Universitas Ciputra Surabaya students majoring in International Business Management (BMI). This study uses quantitative methods with a total response of 105 students collected from online questionnaires using a 5-point Likert scale measurement. Data were analyzed using SPSS software. The results of this study concluded that product quality did not have a significant effect on student purchasing decisions at Universitas Ciputra Surabaya. Meanwhile, price and promotion significantly influence student purchasing decisions at Universitas Ciputra Surabaya. The results of this research show that both Price (Sig. value = 0.006) and Promotion (Sig. value = 0.002) significantly affects purchase decision, while Product Quality (Sig. value = 0.058) does not have significant influence toward purchase decision. Moreover, the study found that there is a positive relationship between Product Quality, Price, and Promotion toward students' purchase decision for Telkomsel products with the degree of independent variable explaining the effect of Telkomsel product purchasing decisions by 47.3%.

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The number of unemployment rate in Indonesia that has been decreasing is caused by the growth of entrepreneurship in Indonesia, which is proven by the number of startup businesses in Indonesia reaching the sixth highest worldwide. Nevertheless, startup businesses have high failure rate, where two of three established startup businesses cannot sustain. With purpose to find out the reason of this phenomenon, this research aims to find out whether entrepreneurial passion and opportunity awareness have significant effects to startup businesses’ sustainability. This research uses the startup businesses of Ciputra University’s 2015 batch students that have been running for minimum 2 years as the sample. These startup businesses are aimed to be able to represent startup businesses since from more than 200 startup businesses established, only 42 startup businesses that sustain. Questionnaires are distributed to the samples using 5-points Likert-scale, and the data collected is then analyzed using Multiple Linear Regression. The result shows that entrepreneurial passion has significant effect toward startup business sustainability, but it does not go the same way with opportunity awareness. Opportunity awareness does not affect significantly toward startup business sustainability since it needs to be converted into opportunity recognition and opportunity exploitation to give significant effects.

The purpose of this research is to find out about the effect of affective organizational commitment towards innovation capability and its impact to job performance in family business. Methodology – the original data was taken through an online questionnaire with 100 respondents who are members of Family Business Community in Universitas Ciputra along with the non-members. The SmartPLS 3.0 Statistics Program was used to test the proposed model. Findings– Result shows that affective organizational commitment significantly affects innovation capability and job performance and innovation capability significantly affects job performance.

Understanding EFL students’ levels of digital literacy is a vital step to improve the quality of English teaching and learning. This paper explored the levels of digital literacy skills of prospective Indonesian EFL teachers in the matter of their readiness for the integration and implementation of digital tools in their language learning practices. The respondents were three hundred thirty-six students majoring in the English Language Education department across cultural regions in Indonesia. A questionnaire was distributed online to gather data. The data were then tabulated and interpreted descriptively. The analysis results reported that the prospective Indonesian EFL teachers’ level of digital literacy was moderate. The discussion in this paper focuses on their digital literacy skills in terms of creative, technological, personal security, internet safety, problem-solving, information, communication or netiquette, and navigation. The findings of this study will provide a useful reference to improve learning practices and the integration and implementation of digital tools in English teaching and learning contexts.