Project financing is currently one of the possible ways to attract financial resources to the Russian economy in modern conditions. In the construction industry, due to the deficit of own funds and liquid assets, a decrease in business activity is observed. If the effective measures to support housing construction are not taken, the consequences for the construction industry and its related sectors of the economy will be disastrous. Therefore, the introduction of a new mechanism for financing the housing projects will allow the enterprises to receive funds on sufficiently favorable terms and will serve as an impetus to the industrial development as a whole. The project finance use in housing is possible only with the use of escrow accounts. In this regard, the new risks for the project participants appear and those that were traditionally present with project financing are redistributed. To create an effective project financing system, it is necessary not only to develop a methodology for identifying risks with project financing, but also to develop a risk management system that allows to take the informed decisions about the financing possibility taking into account uncertainties. The authors systematized and identified the risks of project financing at all the project life cycle phases, on the basis of which a project financing risk management system was developed.

Risk assessment of investment projects still remains a difficult problem in the real investment practice. The development of project financing techniques and methods complicated this task, because new subjects of investment activity, participating in the implementation of the project and requiring consideration of their interests appeared. This, in turn, is seen in the redistribution of common project risks. In addition, new forms of financing create new risks. In this article the authors systematized the risks of project financing which exist for every participant of the investment process throughout the project lifecycle. This approach has been tested on a real investment project. Taking risk into account and risk assessment should allow all interested parties to make an informed decision about the advisability of participating in the project.

The introduction of new methods for industrial infrastructural development and the methods of financing has led to the emergence of a promising direction - project financing. The development of project financing in the Russian Federation is primarily associated with a change in legislation, within the framework of which a system of escrow accounts was introduced in order to preserve the funds of equity holders. The gradual transition from the traditional equity participation scheme to project financing should contribute to the development of the construction industry, increased business activity and an increase in construction volumes. However, the limiting factor in the development of this area is the high risks for all participants in the investment and construction process and the lack of an effective method for assessing the risks of project financing. The development of this method is complicated by the fact that along with the general and characteristic risks of all investment projects, each project has its own characteristics, specific contractual and financial structure and implementation conditions and is associated with industry and regional risks inherent in this particular project. In this regard, the development of methods for assessing the project financing risks is one of the tools for making timely management decisions on the part of the developer to optimize the investment and construction process. This will allow attracting additional resources to the investment and construction sector and increasing the volume of housing construction.

The article presents a comprehensive study of the mechanisms for the formation, implementation and effectiveness evaluation of the resource potential use. The evaluation is based on a multilevel system of indicators taking into account the specified characteristics of the corresponding resources. While working out this evaluation system it required developing the terminology for the theory of the resource potential formation and realization as a determined system. Potential components according to the organization levels and risk types were emphasized. Methodical bases of the enterprise resource potential evaluation were improved. The quantitative significance of investment risk subtypes was defined. Main potential directions of the enterprise development were determined taking into account all available opportunities and limitations. Potential control indicators system was worked out taking into account the influence of the internal and external environmental factors. The use effectiveness of the company's resource potential was evaluated on the basis of an unambiguous quantitative assessment using the taxonometric method with the help of a composite index based on the additive functional dependence. Final evaluation of the resource potential management system was made taking into account the impact of investment risk. Factors which are the basis of dividing enterprises inti four groups were determined and systematized. Mechanism for estimation of the resource potential use efficiency as well as recommendations for its further development were proposed.

In the conditions of social changes and economic modernization special attention should be paid to operation and development of the service industry as its degree of development mainly defines the rate of employment, living environment, and the level of life in the country. Estimation and management of the service sector from the operational point of view is performed with the help of principles of classification of business entities and peer grouping. This approach enables us to apply holistic analysis to functioning system and to take justified decisions. At present, all service entities based on the territory of the Russian Federation can be grouped according to the following characteristics: type of industry, economic activity, organizational and legal form, form of ownership, sector of economy, and location.