Every year, thousands of people in Malaysia have to be moved out and be relinquished from their homes due to heavy rainfall and poor irrigation system that led to a flood situation especially on monsoon season. Thus, the current study aims to concentrate on the two central aspects of disaster management in the context of flood disaster management in Kuantan, Pahang by the means of a mixed-method approach. The effectiveness of communication mechanisms in the case of floods is assessed with quantitative analysis using descriptive design. On another note, this study also takes a closer look at the underlying logistical framework found in flood disaster contexts and identifies its critical success factors via a qualitative research technique. Using thematic analysis, in-depth semi-structured interviews are analysed to arrive at conclusions regarding the critical success factors. Findings on the effectiveness of disaster communication indicated that the communication between authorities, agencies, non-government organizations and flood victims are still in need of improvement particularly related to emergency updates and increasing community awareness on the right actions for upcoming floods. The study also proved that coordination, communication, knowledge, and preparedness are the critical success factors for humanitarian response in the case of flood management. It is vital to protect the communities from flood disaster; hence, a clear and precise standard operating procedure needs to be in place and must be integrated among all related agencies which will benefit the stakeholders.

During the annual monsoon season, Malaysia is often affected severely by floods as a result of heavy rainfall and poor irrigation. Every year, thousands of people have to be relocated and be evacuated from their homes. Thus, this research is aimed to look at two central aspects of disaster management in the context of flood disaster management in Kuantan, Pahang. Using a mixed-method approach, first, the effectiveness of communication mechanisms in the case of floods is investigated with quantitative analysis using descriptive design. Secondly, this research takes a closer look at the underlying logistical framework found in flood disaster contexts and identifies its critical success factors. For this, a qualitative research approach is taken. Using thematic analysis, in-depth semi-structured interviews are analyzed to arrive at conclusions regarding the critical success factors. Investigating in the effectiveness of disaster communication, it has become apparent that communication between authorities, agencies, non-government organizations or NGOs and flood victims are still in need of improvement, as the suggestions made by participants of the study suggests, both in regard to emergency updates as well as to heightening community awareness on the right actions to take in preparation of upcoming floods. The critical success factors for humanitarian response in the case of flood management include coordination, communication, knowledge, and preparedness. In it crucial to safeguard communities, thus, the unambiguous and clear standard of procedures or SOPs need to be in place at the integrated agencies for them to be understood and known by the individuals who execute them.