This article examines video recruitment advertising for the US and UK armies between 2002 – post 9/11 – and 2018 in order to unpack constructions of gender in a context of what has been called a military recruitment crisis. The findings suggest that the recruitment crisis has made possible some interesting representations of gender in the armies of the respective states. The US constructs its army in less traditionally masculine terms: women and people of colour are frequently present as equal team members and there is a focus on emotional as well as physical strength. In contrast, UK advertising pre-2012 does not feature many women, presenting them in subordinate terms, and focuses on risk-taking and physical strength. After this period, however, there is a marked change and British army advertisements begin to look more like those produced by the US. The author argues that this represents a rejection of hegemonic military masculinity and that such a rejection functions to obscure military violence by presenting armies as progressive.
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A community of practice is where a group works together toward a shared goal. This article argues that Twitter hosts a community of practice within political science and international relations. This occurs in three key ways: (1) offering an area to share feelings about our role as educators, (2) connecting to a wider network of educators in our discipline (and other disciplines), and (3) providing a space to proffer practical support. This has been especially true during the current COVID-19 pandemic, when many educators are teaching remotely and potentially feeling cut off from colleagues and students at their institution. In more normal times, Twitter also offers a valuable means of connecting with other scholars in the discipline across the world, providing a space to learn from and support one another. The article concludes by reflecting on what this might mean for continued professional development in the political science and international relations discipline.
The University of Gloucestershire accepts no liability for any infringement of intellectual property rights in any material deposited but will remove such material from public view pending investigation in the event of an allegation of any such infringement.
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