The article examines the questions of the promotional activities of tourist enterprises in Russia. The authors proceed from the fact that as a result of massive bankruptcies of well-known tour operators and complication of the general economic situation in the country, many tourist companies lose their customers. The situation in the tourist market adversely affected the trust of customers, and now to win it is even more difficult. Under these conditions, the task of maintaining existing consumers and attracting new ones of tourism enterprises is becoming urgent more than ever. According to the authors, the main way to solve this problem is an advertisement. The article reveals peculiarities of the use of different types of advertising of big and small tourism enterprises. The methodological basis of the paper is the results of promotional activities research of tourism enterprises in Nizhny Novgorod. Competition in the sphere of tourism, including the Nizhny Novgorod market is very high. The study shows that small tourist enterprises do not have sufficient financial means to invest in advertising in the media; their best advertisement is the established relationships with customers and high quality service. At the same time major tourist enterprises that have greater financial possibilities for their promotion, use the most common means of advertising, paying little attention to the new forms and trends in the advertising industry. The results allow the authors to identify ways to promote the services of tourist enterprises at the present stage, especially in the Internet.

В статье рассматриваются актуальные проблемы, являющиеся целевыми индикаторами при проведении анализа эффективности маркетинговой деятельности хлебоприемного предприятия. Систематизированы показатели оценки его результативности по удовлетворению платежеспособного спроса с собственной прибылью и возможностью противостоять конкурентам. Выделены следующие общие показатели, которыми может пользоваться хозяйственная единица при привлечении покупателей и укреплении позиций на товарном рынке – это рыночная и конкурентная эффективность, взаимодействие с потребителями, выполнение полного набора функций маркетингового подразделения, связанных с обеспечением поставок конкурентоспособной продукции на рынок, дополненных по инструментам системы маркетинга. Доказана необходимость использования комплексного подхода, сочетающего количественные и качественные методы. Представлены результаты применения интенсивных технологий при приеме и хранении зерновых культур. Составлена матрица распределения ответственности структурных подразделений предприятия по образованию товарных запасов зерна за выполнение маркетинговых мероприятий. Показаны итоговые критерии интенсификации работы хлебоприемного пункта и зернового склада: прибыльность, рентабельность, конкурентная эффективность. Выявлены проблемы, возникающие в маркетинговой стратегии предприятия по приему, сушке, хранению и отгрузке зерновых культур: организационные и функциональные. Выработаны практические рекомендации по устранению выявленных причин асимметрии технологического процесса и недостатков в функционировании оборудования.

We identify the main problems faced by modern families in everyday life. We analyze studies of family and family values importance to the country population. Programming is noted as one of the promising directions of improving the modern society quality of life. We describe its methods. The main directions of the state family policy of the Russian Federation within the Tenth anniversary of childhood framework are taken as a basis for the activities and filling of events with families to form their value attitude to parenting. On the basis of the conducted research we identify and describe the levels of needs in the programs development for the value attitude formation to parenting existing in modern society. We reveal and determine groups of needs in the programs development for the formation of value attitude to parenting. We note that the selected groups of needs existing at different levels are interconnected with each other and are supported by the main directions of the state family policy of the Russian Federation. We conclude that at the present stage, taking into account the peculiarities of modern society, the creation of a full family, the birth of children and their proper upbringing is impossible without awareness of the true values of parenting and the perception of this status by the families themselves, as well as future parents. The development of value attitude to parenting among modern population is possible by attracting families and their members to participate in the programs activities to form a value attitude to parenting.

This article is devoted to the impact of the external environment on the development of entrepreneurship in Kazakhstan. The aim of the study is to identify current trends in the external environment of indirect effects on entrepreneurship based on the quantitative and qualitative analysis. The authors analyze strengths and weaknesses of small and medium enterprises, contribution of this sector to the development of the economy of Kazakhstan. The paper reveals advantages and disadvantages of the state and integration subsystem of the external environment of entrepreneurship, providing financial and non-financial support measures that are factors of sustainable economic development of Kazakhstan. The authors use the data of the Committee on Statistics of the Ministry of National Economy of the Republic of Kazakhstan, annual reports of “Damu Entrepreneurship Development Fund” JSC. Methods of scientific knowledge, comparison, analysis, and systematic approach are applied as the main research methods. The main result of the study is formulating modern trends in the state and development of the external environment of entrepreneurship in Kazakhstan. Unfavorable trends identified by the authors will help substantiate the main directions of increasing the efficiency of small and medium enterprises. Based on the quantitative and qualitative analysis of the state and integrated subsystem of the external environment of entrepreneurship, the authors draw conclusions about its impact on the state and development of small and medium enterprises.