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This article examines the relationship between femininity, popular feminism and the monarchy in the United Kingdom in a time of national and political crisis. Since her entry into the royal family as Prince Harry’s fiancée in November 2017, Meghan Markle has been the subject of much hyped and often problematic media coverage. Celebrated as a feminist, Markle is seen as rejuvenating the British monarchy by injecting some much-needed diversity and progressive politics. Based on the analysis of UK broadsheet and tabloid coverage between 2016 and 2018, this article argues that her embodiment of royal femininity is part of a UK image revamp after a Brexit referendum campaign in 2016 steeped in imperial nostalgia, the aftermath of which saw a rise in reported hate crimes and loss of international reputation. However, her articulations of progressive racialised and feminised politics are equally considered a threat to the cohesion of the royal family, and by extension the nation. As such, Markle’s mediated royal femininity is overburdened with meaning from both ends of the political spectrum, and highlights the gendered dimensions of dominant Brexit discourses. This article emphasises popular media and culture as a terrain in which the ideological work of Brexit (and its resistance) is done.

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