Background: Medical profession is one of the most highly rated professions among the students due to the fact that it offers prospects of a financially as well as a socially satisfying career. It was observed that many students in India prefer a career in medicine because of parental pressure. It has been consistently reported that a considerable proportion of medical students regret their career choice. Considering all these aspects the current study aimed at knowing the factors influencing to take up medical profession, interest towards different modes of teaching, reasons for least attention during the class and regret after choosing medicine as career.Methods: A cross-sectional study was conducted among 150 first year medical students with a pre-tested, semi structured questionnaire. Data collected was analysed using SPSS software.Results: The mean age of the subjects was 17.94±0.82 and majority were females (72%). Majority (82.6%) students opted MBBS out of self-interest. To earn respect in the society (83.87%) was the most common motivational factor to opt MBBS. 39.33% of the subjects was having regret feeling for choosing medical profession.Conclusions: Self-interest was the major reason for opting MBBS. Parent’s pressure was also observed as one of the reasons for opting MBBS. Almost one third of the students were having the feeling of regret for opting medical profession. Special attention should be paid towards these students.

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Social marketing has expanded its purview in the modern era aiming at a behavioral change of target audience on a large scale. Public health practitioners now admit the value of community-based approaches to social change. Three main patterns of health education materials are social marketing communication material, information and education communication (IEC) material, and behavior change communication (BCC) material. Social marketing is a strategy based on marketing principles of selling products. The communication material suggests that the healthcare option for a particular disease is the best solution, and therefore choice or critical thinking is not necessary. IEC strategy attempts at informing people and increasing their knowledge about a disease, having them use it as a basis for action. BCC strategy promotes individual change leading to healthy community behavior. Social marketing communication material for communities should be creative, innovative, original, with clear messages in English and other local languages, reproducible, acceptable, and reflective. Primary care requires customizing health education material using translatable strategies based on social marketing to change health-care patient behavior for wellbeing. The concept of social marketing should be emphasized in early medical education. In the present times, doctors and medical students should be informed about different communication strategies to transform communication material into program tools to achieve health.

Background: Neonatal mortality is the number of neonatal deaths in a given year per 1000 live births in that year. It is estimated that 5.9 million children under 5 years of age died in 2015, with a global under-five mortality rate of 42.5 per 1000 live births. Of those deaths, 45% were newborns, with a neonatal mortality rate of 19 per 1000 live births. The present study aimed at to assess the neonatal mortality in the study area and to study the socio demographic factors, obstetric and neonatal factors among study population.Methods: This is a Cross-sectional study conducted in the field practice area of Urban Health Centre (UHC) under department of Community Medicine, KIMS, Narketpally, Nalgonda district, Telangana from February 2016 to April 2016. A total of 240 women were included in the study. Information collected was their socio-demographic data, previous and present obstetric history and utilization of health facilities and condition of Baby after birth.Results: Neonatal mortality rate in the study area during the study period is 8.39/1000 live births. Out of 242 new born babies 129(53.3%) were males and 113 (46.7%) were females. Majority (94.2%) had a birth weight of more than 2.5 kgs. Out of 242 babies 7 babies were suffering from congenital anomalies (2), Sepsis (2) and skin infections (3).Conclusions: Most of the study population were in the age group of 19-25 years, literates, laborers by occupation, Hindu by religion, belong to nuclear families and belong to below poverty line. Most of the new born babies have birth weight >2.5 kgs.

Background: Swachh Bharat Mission was launched by our Hon. Prime Minister, Shri Narendra Modi on October 2, 2014 with Mahatma Gandhi as the inspiration, to create a clean India of his dream by 2019, on his 150th birth anniversary. The basic objective is to create sanitation facilities for all and eliminate completely the unhealthy practice of open defecation. This study is conducted to assess knowledge, perception and practices regarding Swachh Bharat Abhiyan among rural people.Methods: A cross-sectional study was conducted among 328 subjects of rural area with a pre-tested, semi structured questionnaire in order to assess their knowledge, perception and practices regarding Swachh Bharat Abhiyan. Data collected was analysed using SPSS software.Results: In our study, it was found that 62.2% have heard about SBA and 82.84% of them have identified both the objectives of SBA. 81.8% of the literates felt that people must actively participate in SBA and this was statistically significant. 26.52% were defecating in the open field, 69.81% were using soap and water for hand washing after defecation and 34.75% of the subjects were disposing solid waste in community bins.Conclusions: Though most of the people were having positive perception only 25.98% have participated in SBA activities and main source of information was found to be television and newspaper. The proportion of people disposing solid waste in community bins and using soap and water for hand washing was significantly higher among people who were aware about SBA.