The present study was formulated in order to evaluate various aspects (activities) of green marketing in 4&5 stars hotels in Alexandria. This study begun from October 2014 till February 2015, A prospective study was carried out to collect data from mangers, guests and chefs of (n=9) four star hotel and (n=6) five star hotels in Alexandria. The inclusion of environmental attributes into marketing activities as a part of environmental management system (Ems) was described; the results encourage the green marketing in hotels. We recommended that the government should institute rewards and tax benefits to advance the entrenchment of green practices in the hotel sector in Egypt especially in Alexandria city.

The concept of "experience economy " has evolved as an imperative field of study in tourism and hospitality within the marketing discipline. Purpose-The aims of the present study is to facilitate better understanding of the concept of "experience economy", and to examine the influence of four dimensions (facets) of tourist service experience (4Es);-i.e. educational, esthetic, escapist, and entertainment experienceson their memories and focuses on maximize their loyalty intentions, as consequence from the travel consumer perspective. The framework was tested by means of a survey of international tourists\guests who had stayed at resort hotels for at least once, to examine their experience with three tourist spots (brand resorts hotels) in Sharm El Sheikh, Egypt. The data were collected from the period of January to April 2017.A selfadministered modeling was used to analyze the survey 'responses. A total of 300 questionnaires were distributed at three brand resorts hotels (three tourist spots) of Sharm El Shiekh, Egypt, out of which one hundred were returned, and two hundred international tourists\guests respondedyielding a response rate of (66.6%). Findings-The result from the finding identified that all four dimensions (facts) of tourists (as customers) experience (4Es) influence their memories and loyalty. These facets are congruent with prior work in the tourism literature. Additionally, the findings of this study revealed the customer experience scale in the context of brand resorts hotels and improves the theoretical framework progress on the experience concept in tourism and hospitality, and present serious implications for brand resort hotel marketers.

Fast food has become a prominent feature of the diet of university student in Egypt. Throughout the world ,adolescents, as a group, are at risk for nutritional problems both from physiological and psychosocial standpoint ,Adolescent obesity has become a major health concern in university students .An increased frequency of fast food restaurant dining is associated with higher intake of calories from fat .So the aim of this study was to estimate the rate of consumption of fast food among university students with changes in body mass index and diet quality through laboratory estimation of chemical and nutrient content(fat, fatty acids)of fast food, beside distributing a survey of university students in Alexandria university. The results indicated that saturated fatty acids were high in most vegetable, legumes and chicken meals compared to other meals as fast-food consumption has increased among university students. Recommendations contribute in achievement of a high quality of fast food and its safety for students' health.

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