This study aims to determine the effect of green marketing and green product depend on the decision to purchase organic fertilizer in Kios Tan Mulyo Kedungrejo Lumajang regency either partially or simultaneously. The research method used is multiple linear regression method by using hypothesis test that is t test and F test. The result of research indicate that partially for green marketing variable has no influence to purchase decision of organic fertilizer. Variable of green product there is significant influence to decision of purchasing organic fertilizer. While simultaneously there is the influence of green marketing and green product on purchasing decisions of organic fertilizer with a coefficient of determination (R square) of 0.406 was showed that 40.6% of organic fertilizer purchasing decisions can be explained by green marketing and green product, while the remaining 59,4% influenced by other variables not research in this study.

Research Purposes : to realize Small and Medium Industries (IKM) that are globally empowered in solving social problems through product downstreaming. Design/methodology/approach: The research method is descriptive qualitative, using direct observations and interviews and documentation. Findings: The Oyster Mushroom Farmer Group has applied the management function (organizing), business administration starts to be organized by implementing the economic entity principle, has applied a more effective online marketing strategy, graphic design for the packaging of all product innovations has followed the proper provisions, especially innovation for packaging. oyster mushroom products Limitations/Implications Research: the data sources only came from the head, farmers, and processors of the "Manut" Oyster Mushroom Farmers Group. Practical Implications: to transfer of knowledge from universities to the participants of the "Manut" Oyster Mushroom Farmers Group, especially business management, business administration, effective online marketing strategies, graphic design, and product innovation made from oyster mushrooms. Originality/Value: Integration Model Productive Business as Embryo Oyster Mushroom in Village Klakah District Lumajang Type of Paper: research paper

developing tourist villages and to identify the potential of local products as opportunities for creative economy. The type of research conducted is qualitative by using a case study approach. The research location was in the Semeru Bamboo Belt Workshop in Sumbermujur Village, Candipuro District, Lumajang Regency. The research informants consisted of: Semeru Belt Workshop Management, Business Actors, Consumers and the Community. The results of research conducted indicate that the contribution of creative entrepreneurs in supporting the development of tourism villages with products that they have is quite large, given the creative industry products produced are obtained by utilizing the considerable natural resource potential, namely handicraft products made from bamboo, which are in the region, although the types of products produced are still limited, due to the limited knowledge and skills possessed by these business actors. The potential of local products developed in Sumbermujur village is quite diverse. This is very useful in supporting tourism activities carried out, among others: excellence of agricultural products, which are processed into various kinds of culinary specialties with superior recipe bamboo shoots, bamboo batik crafts, and currently the ones that superior is bamboo crafts.

The concept of value co ceation emphasizes the different value aspects created by tourism actors (local communities) and tourists, which are carried out together to develop or provide added value to tourist villages a form of local community participation in building a value co-creation-based tourism village. Qualitative research methodology, using the literat-review method of several journals relevant to the theme of research conducted by both national journals. The results study indicate several factors to identify the potential /opportunities for the formation of a tourist village, including tourist attractions, natural resources, tourism support facilities, preservation of traditional arts, religion, facilities and infrastructure, accommodation and hospitality as well as adjustment of new rules by following strict health protocols following the principles of Cleanliness, Health, Safety and Environmental Sustainability. While the challenges/problems of forming a tourist village consist of limited knowledge and information, low quality of human resources, limited knowledge of destination management, conflicts of interest and hegemony of power, lack of public awareness, limited access to tourist destinations, limited facilities, and infrastructure, the level of community participation is still low, collaboration or synergy with various parties is still low.