Environmental pollution from garment manufacturing is a major concern due to its widely-felt impact on climate change. Consequently, the researchers set about assessing KAP (Knowledge, Attitude and Practice) and its relationship with, and impact on, green fashion innovation adoption among Jordanian companies. This work examined the relationship between the independent variables, represented by KAP, and the dependent variable, which was Green Fashion Innovation Adoption in Jordan. A quantitative approach utilized a cross-sectional survey to gather primary data from upper and middle-level management in Jordanian garment companies. The sample size was 257 valid questionnaires. The results showed a statistically significant impact of knowledge and attitude toward green fashion innovation adoption, but failed to identify a statistically significant impact of practice on the same. This research contributes positively to the diffusion of awareness about going green in innovative methods and systems in Jordan’s garment industry, and provides suggestions to practitioners.

This research paper aims to examine the impact of social media advertisement attributes, including informativeness, trust, and irritation, and internet users' motivational factors; namely investigation, customization, opportunity seeking, interaction, and entertainment on individuals' attitude towards advertisements over social media sites in Jordan. A conceptual research model was proposed based on the relevant literature to be empirically tested. Data was collected using an online questionnaire survey administered to 256 participants. Hypotheses were tested using single and multiple linear regression analyses. Results show that advertisement design factors along with internet users' motives were all significant factors affecting the attitude towards advertisements on social media sites with entertainment, interaction and informativeness had the highest impact. Based on the research findings, recommendations were reported for academicians and practitioners. Limitations and promising areas for further research were discussed.

Health insurance administration (HIA), a governmental institution that provides health insurance services for citizens in Jordan, is investing in an electronic health insurance administration (EHIA) system. This paper aims to explore the main factors influencing users' intention to adopt EHIA in Jordan, where little research focused on such systems. Using a quantitative approach, a sample of 315 citizens was utilized, and an instrument of 30 items was used. Findings revealed that perceived ease of use, perceived usefulness, information technology background, and social influence are major predictors of citizens' intention to use EHIA. In contrast, perceived security and perceived trust are not significant toward the adoption process. Jordanian government should focus on the ease and usefulness of the system to encourage citizens to use EHIA system, where substantial efforts need to be exerted to advance citizens' skills in using e-government applications. In addition, Jordanian authorities should utilize social media effectively to illustrate the significance of EHIA system for citizens.

This study investigates the mechanism by which customers' affective and cognitive states drive their behavioural intentions towards upscale restaurants. With stimulus-organism-response (SOR) theory as a backbone, two competing mediation scenarios; one-step versus two-step mediation are examined. A dataset of 425 conveniently selected valid responses was used to test the models. Structural equation modelling shows that customer behavioural intentions were better explained by a cognitive-affective mediated model than by one-step mediated model. The results of hypotheses testing reveal the significance of restaurant design in enrichening customers' cognitive experience, thus, eliciting their affective states, which ultimately affect their behavioural intentions. This paper shows the applicability of the cognitive theory of emotions in explaining restaurant design-customer behavioural intentions relationship. The results also provide insights for restaurant operators on how the design characteristics of their restaurants can be best utilised to encourage positive customer responses. Discussion, conclusion and future work are also provided.

This paper investigates the effect of social cues in a mall's shopping environment on customer behavior. Two competing mediation scenarios are assessed: emotion-cognition and cognition-emotion in a stimulus-organism-response (SOR)-based framework. Although the role of social cues in driving customer behavior in shopping contexts is largely addressed in the extant literature, the mechanism of the effect is still under-researched area and this study is an attempt to fill this gap.The conceptual model is validated through a questionnaire survey of 1028 shopping mall customers from three cities in Jordan. Two different conceptual models are tested. The analysis reveals that the cognition-emotion mediated model is more robust in predicting the effect of social cues than emotion-cognition mediated model. The findings indicate that a) social cues have a significant positive effect on customers' emotion of pleasure; cognition; and behavioral response; and b) only pleasure and cognition mediate the effect of social cues on customers' behavioral response.Theoretically, this study provides a comprehensive understanding of the mechanism by which customers' emotions and cognition mediate the effect of social cues on customer behavior; and practically, it asserts the significance of social cues as a marketing tool.