The project “Cuisines of Diaspora” was a community-based research inquiry that aimed to expose the status quo of Iranian culinary culture within the decades-strong Iranian diaspora in the North Shore area of Vancouver, BC, Canada. Using a qualitative and interpretive approach with a case study methodology, the research employed multiple tools using semi-structured interviews, market observations, photovoice samples, city archives as well as other interactions with community members and stakeholders. Nineteen interview responses were obtained alongside a magnitude of data through secondary research findings. The findings suggest a lack of regional Iranian cuisine representation in the North Shore and a thirst for a more diverse offering that reflect the various Iranian provinces. Furthermore, the findings illustrate the growth in dining entertainment options including artistic cultural representations through song, dance and other art forms. Other findings suggest a strong sense of gastrodiplomacy by the Iranian community which supports advocacy and promotion of Iranian cuisine. Finally, there is an appetite for more community events that highlight Iranian culture and cuisine and a potential for preserving food culture through community partnerships and sustainable sourcing of food ingredients.
This research was conducted during the second COVID-19 lockdown in British Columbia, Canada. Its aim was to reveal the opportunities that emerged for gastronomic experience providers which enabled them to build economic, social and or environmental resilience during the pandemic. Using an interpretative, qualitative approach and case study methodology, data was gathered through semi-structured interviews. Nineteen responses were collected and reflected the following key findings: First, technology was a primary tool used in paving the way for strategic and operational changes. Second, expansion into retail as a revenue diversification tool is key to creating sustained economic growth. Finally, the sense of community is at an all-time peak as shown by collaborative spirit, customer loyalty and philanthropic initiatives across the sector. The findings also suggest a post-pandemic gastronomic scene in British Columbia that is heavily supported by domestic palates, a diversified offering, and pandemic-proof experiences.
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