PurposeIndustrial heritage is considered an essential part of cultural heritage in the world. This heritage suffers from continued marginalisation in the Arab world, particularly in Jordan, where many industrial heritage sites have not been protected or studied well due to the lack of a clear definition of cultural heritage. Most of these sites, built in the 20th century, are gradually disappearing or scheduled for demolition. This paper explores the de-industrialisation discourse and the loss of modern industrial heritage in the Arab world, especially in Jordan.Design/methodology/approachThis research investigates the modern industrial heritage in Jordan as a case study in the Arab world. A comprehensive understanding of the industrial heritage has been obtained by adopting a case study approach and using a reconnaissance survey of potential industrial heritage sites in Jordan.FindingsSeven categories were used in the analysis of the de-industrialisation phenomenon of heritage sites: ownership, location, design and types; structure, significance, deterioration and physical condition and conservation attempts and alterations. Three main approaches to industrial heritage were identified: demolition, occasional maintenance and rare examples of conservation and adaptive reuse.Research limitations/implicationsThis study sheds light on the ownership issue of industrial structures in Jordan and invites policymakers, relevant authorities, private organisations and the public to consider the challenges and impact of de-industrialisation of such sites.Originality/valueThis research raises awareness of the de-industrialisation discourse, and highlights the value of industrial architecture dating back to the modernity period, which was short-lived in Jordan. It also calls for serious consideration of these sites to support sustainable development in the Arab World.