The number of traffic accidents because of distracted driving is increasing rapidly worldwide. Hence, the main objective of the present study is to review the effects of different distracting factors on driving performance indicators. Distracting factors considered in this study are roadside advertisements (billboards), mobile use, in-built vehicle systems, and sleepiness; and driving performance indicators are lane deviation, reaction time, and speed variation. Studies from existing literature reveal that all the distracting factors distract drivers from forwarding roadways in many ways. The location and content displayed on the billboard and the use of mobile phones increase reaction time. However, the former decreases the driver’s ability to control the vehicle, and the latter increases the speed variation and reduces lane-keeping capacity. Lateral vehicle control and reaction time are compromised when drivers engage in searching for songs or videos on music players. When sleepiness occurs, drivers exhibit a higher standard deviation of speed and a decreased headway distance. Nevertheless, most of the studies in this area are carried out in developed countries like the USA and European countries. Therefore, a detailed study and further research in developing countries like India, where activities like installing billboards and mobile phone use are increasing day by day due to the rapid urbanization of major cities in the country, are quite essential. Doi: 10.28991/CEJ-2022-08-02-014 Full Text: PDF