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We draw on outstanding research (Sanfey et al., 2006; McCabe, 2008; Bernheim, 2009; Camerer, 2013; Radu and McClure, 2013; Declerck and Boone, 2016) to substantiate that neuroeconomics covers the investigation of the biological microfoundations of economic cognition and economic conduct, attempts to prove that a superior grasp of how choices are made brings about superior expectations regarding which options are selected, preserves the strictness of economic analysis in defining value-based decision, and associates imaging techniques with economic pattern to explain how individuals decide on a strategy taking into account various possible choices. Neuroeconomics is adequately prepared to regulate the notion of how choices are determined by mental states. The position that will be elaborated in this article is that neuroeconomic patterns are enabled and enhanced in descriptive capacity by psychological outcomes and substantiated in biological processes. Advancement in neuroeconomics takes place when outcomes from distinct procedures are coherent with an ordinary mechanistic clarification of what generates choice, construed by a computational pattern. We will develop this point further by proving that economics improves the concerted effort of neuroeconomics by using its observations in the various results that may stem from the planned and market interplays of diverse participants, and via a series of accurate, explicit, mathematical patterns to construe such interplays and results. Neuroeconomics experiments employ a mixture of brain imaging/stimulation tests advanced in the cognitive neurosciences and microeconomic systems/game theory tests advanced in the economic sciences. Our analyses indicate that neuroeconomics aims to employ the supplementary input gained from brain investigations, associated with the decision maker’s selection, with the purpose of better grasping the cogitation process and to utilize the outcomes to enhance economic patterns.

The purpose of this review is to summarize the key findings which prove that the biased perceptions of viewers may provide an inaccurate image of the informational validity of televised news. The news may generate distorted recollections of what occurred in particular reported events if displayed routines influence viewers not to pay attention to the essential features of a narrative. Elaborating on Fiske and Hartley (2010), Zelizer (2010), and Gunter (2015), we indicate that the character of the news setting has altered and individuals’ news consumption routines have changed in adapting to media advancements. The news may be undergone at various psychological stages by news publics. Televised news may transmit information undeviatingly to publics that may (not) be committed successfully to memory. Our paper shows that individuals’ skills to handle information that is displayed in a linguistic configuration are influenced by their abilities in the utilization of certain symbol systems that are employed to represent notions and meanings. Televised news may shape what individuals grasp, influence their perceptions, convictions, and views regarding prevailing events and matters, and transmit knowledge and interpretation. If news stories can be jotted down in a linguistic style that sidesteps making needless processing demands and captivate news users by facilitating them to make connections with former knowledge, they may be more worthy of note and more edifying. We conclude that news narratives present a cognitive demanding task to individuals, displaying novel information regarding evolving events in a multifarious format. Broadcast news exhibits intricate contents, displaying configurations that employ excessively the cognitive abilities for information processing of viewers.

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The study aims to address the media existing in the cyberspace from a dual perspective, that of the persuasive and argumentative rhetoric and that of the concise and full of meaning semiotics. It is precisely the increasing diversity of the online media that allows us such an approach. Thus, the ideas may be concentrated in signs or may be developed into argumentative speeches. We believe that the two characteristics of communication are intertwined in viable constructions from the perspective of transmitters and receivers subjects' intentionality. In this context, metalanguage, the concrete situation of communication, interpretation, perception, etc. play a key role in achieving the goal beforehand targeted.Since the number of those using online media is constantly growing, we consider it necessary to make reference as well to the implicit psychological aspects of such a communicational interaction. At the same time, the problem of the message is one that requires a reinterpretation due to reality's dynamic and language's evolution (among which, sometimes, one can notice discrepancies). The question is what is the direction towards which is rhetoric heading in such a media. If the presence of semiotics in the online media leads to the development and especially the increase of communication, the rhetoric (adapted to the new realities) should lead to the clarity of the message sent. Thus the indissoluble relationship between semiotics and rhetoric in the online media is justified.