The article states that the use of modern learning technologies in Ukrainian language classes creates conditions for better assimilation of new material and activation of students’ cognitive activity, where the student himself / herself will discover, acquire and construct knowledge and his / her own competence in various areas of life. It is emphasized that a modern lesson cannot be imagined and implemented without the use of modern educational technologies. Pedagogical technology is a certain projection of theory and teaching methods in practice. It is noted that the modern regulatory documents of Ukraine outline the priority approaches to the organization of modern teaching in the language and literature field of education, in particular activity, communicative, integrative, systemic, personally oriented, competence-based. It was determined that pedagogical innovation is the introduction of new things into the goals, content, methods and forms of teaching and upbringing, into the organization of the teacher’s activities, and a characteristic feature of modern pedagogical ones is personally oriented education. Among the wide variety of modern technologies, the article describes information and computer technologies, project technology, critical thinking technology, interactive technologies that contribute to the implementation of a personally oriented approach in the learning process, provide individualization and differentiation taking into account the abilities of students, their level of knowledge. Information and computer technologies create conditions for obtaining information and diversifying modern lessons on the Ukrainian language. Technologies of critical thinking contribute to the processing of information, the construction of one’s own opinion based on experience, ideas, perceptions, the construction of conclusions and logical connections, evidence, and the expression of opinions clearly, confidently and correctly. Project-based learning teaches cooperation, fosters such moral values as mutual help and the ability to empathize, forms creative abilities, communication skills, a culture of communication, and creates a favorable language environment. In the process of project-based learning, the inseparability of learning and education can be traced. Interactive learning is the interaction of participants in the process of acquiring knowledge with the help of a teacher who has methods aimed at mastering this knowledge. As a conclusion, it is stated that the use of modern educational technologies makes it possible to organize the educational process more productively, effectively, interestingly, informationally rich and is one of the directions of activity of the New Ukrainian School. Further prospects of research in this sphere include the expansion of the list of innovative methods and the theoretical justification of their use during the study of the Ukrainian language.

The ability to communicate and engage in a dialogue in an appropriate level indicates not only professional qualities of the teachers, but also ensures his/her success in a competitive and changing labour market. Having made researches and analyzed the scientists' interpretation of the concept of communicative competence and found out that it is known as a person's ability to build his/her own communicative behavior in accordance with real communication situations, a special quality of speech personality, acquired in the process of communication or special training. Communicative competence is the teacher's ability to build effective communication actions in a certain range of situations in an interpersonal interaction, the specialist's knowledge of patterns in different forms of communication and rules of behavior in different situations, the ability to form and implement a tactical plan, which is based on social skills. An important part in the process of forming communicative competence of higher education students is working with texts, especially deepening their reading, annotating, abstracting and editing texts, which is based on which dialogical statements are formed. Work on fiction texts will enable students to master phonetics and grammar at the level that is not regulated by rules. In addition, future teachers of philology are encouraged to read professional literature. Such a view of a communicative competence includes an impeccable command of the norms of modern literary language, linguistic literacy and broad erudition. Nowadays, competitiveness in the professional domain requires knowledge, skills and abilities in a whole range of related domains, one of which is professional mobility. Attention has been paid to the direct link between mobility and a teacher's communicative competences, and to the effect that mobility has on the set of competences associated with direct communicative manifestations. The primary place in the professional training of philologists belongs to the study of the Ukrainian language and literature and other philological disciplines, during which higher education applicants discover cultural, historical, social and other aspects of the Ukrainian language. Thus, the system of professional training of teachers-philologists will give them an opportunity in the future to develop communicative abilities with pupils, to bring up a feeling of Ukrainianness, to form a Ukrainian mentality and love to the native land.

The article considers the scientific category of “educational neuroscience” as a promising interdisciplinary field of research that studies relationship between education and the sciences of higher nervous activity. The role of theoretical research in the field of neuroscience for creation of modern distance educational technologies is determined. It is established that use of neuroscience in learning process expands and enhances competency characteristics of higher education students in research, diagnostic and professional activities. The problem of obtaining neuroscientific knowledge by higher education students, which will help provide future specialists with a sufficient communicative level of skills in everyday life and work environment, has been brought up to date. Evaluation of large-scale application of the distance learning system in the process of formation of communicative competencies of higher education students is carried out. The main problems that arise in higher education students and teaching staff when working in the distance learning system are analyzed. Possibilities of application of mobile devices and applications in educational process at a distance form of training are considered. The effectiveness of application of information and communication technologies in the process of formation of communicative competencies in higher education students is clarified. The positive and negative impact, advantages and disadvantages of distance learning for both higher education students and the academic teaching staff of higher education establishments, including in the context of neuroscience, have been identified and generalized.

In the professional training system of the future philologist polonist, a special place is occupied by the obligatory propaedeutic discipline ‘Introduction to Slavic Philology’, which, by its content, ensures further study of all Ukrainian studies and Polonist disciplines at the undergraduate level. The discipline lays the foundations of Slavic studies, introduces the current problems of modern Slavic studies, features of Slavic languages and cultures, and prepares for an in-depth study of one of the Slavic (Polish) languages, literature and culture of the respective country. The article analyzes and shows the relationship between the study of the discipline and the school course of the Ukrainian and Polish languages, as well as the philological disciplines studied in the institution of higher education by the students. In particular, it was important to analyze the specific topics of the disciplines ‘Introduction to Linguistics’, ‘Introduction to Literary Studies’, ‘Slavic Folklore’, ‘Modern Ukrainian Literary Language’, ‘Modern Polish Language’, ‘Comparative Grammar of Slavic Languages’, ‘ History of Polish Linguistics’, etc., which are included in the undergraduate training of future Polonist philologists and are interconnected with ‘Introduction to Slavic Philology’. After all, it is during this discipline that the foundations of the study of Slavic studies are laid, which have the opportunity for further study in the disciplines mentioned above, and it was also equally important to show the implementation of such training by the future philologist during his professional activity as a teacher of Polish/Ukrainian languages and literature, teaching students of relevant subjects in institutions of general secondary education. In this way, the role of the professional training of the future philologist polonist becomes clear, starting with the study of the basics of Slavic philology, continuing with related (main or optional) educational disciplines in institutions of higher education and ending with the application of acquired practical skills and abilities during professional activity according to the obtained qualification.

The concept of «rhetorical competence of a philologist» is analyzed in the article. It is determined that the rhetorical training of students is a necessary component of the formation and development of the personality of the future specialist. However, for a future philologist this competence is professionally necessary. Based on the research of scholars on rhetorical competence, this concept is interpreted as a set of practical skills of a student of philology, who has learned the necessary block of theoretical knowledge and realizes it in reality, it allows him to successfully and effectively interact with other subjects. It is noted that a high level of rhetorical competence allows to achieve professional and life success, it is an indicator of intellectual development. The article emphasizes that rhetoric is not an independent subject in all universities, it is necessary to use elements of rhetoric in classes in higher education. Exercises and tasks that contribute to the formation of rhetorical competence are highlighted. It is noted that training exercises have a practical orientation and are intended to activate mental processes (memory, thinking, imagination, etc.), to improve speech and communication skills. Preparatory exercises help to reduce stress and overcome psychological barriers, distract and help to relax during the learning process. Analytical exercises help to train students ability to work with text, develop memory, analyze stylistic devices, structure information, etc. Creative (with the creation of own texts) and constructive (reconstruction of sentences, texts, etc.) exercises are productive in the training of philologist. Particular attention should be paid to the use of non-verbal means by students, including facial expressions, gestures. Equally important is the construction of dialogues, questions, the use of communicative exercises, games and situational tasks, because such tasks motivate students, arouse interest in learning, allow them to practice speech. The article emphasizes that working in groups, in pairs develops the ability of constructive dialogue, listen and hear the interlocutor, understand the position of the interlocutor, the ability to use verbal and nonverbal means, to overcome certain closeness in communication. Practical classes in the form of discussion, such as talk shows are important for the formation of rhetorical competence of future philologists. The authors summarize that rhetorical competence will make possible a high level of further professional self-education, will promote the realization of professional knowledge in productive and civilized ways of thinking and speaking.