This paper, provided by the authors, focuses on the prospects for the development of ecotourism in the southern Russia. In recent years, ecotourism is becoming increasingly common in the modern world. According to experts, in the past decade, ecotourism has developed three times faster than the tourism industry as a whole. The southern regions of Russia, for a number of objective and subjective reasons, have all the conditions for the development of tourism. They own vast environmental resources, the use of which, along with the dynamically growing demand for tourism services, will naturally lead to intensification of the development of infrastructure and the territorial organization of ecotourism.

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Internet usage percentage based on the latest statistics was 71% of the total population in 2018. That allows considering the Internet users’ behaviour to be relevant to the whole citizens’ behaviour accordingly to the large regularity. Therefore, the potential customers’ preferences marketing research technologies and methods application for the Internet is of current interest. This article discusses Internet demand marketing analysis for Black Sea resorts’ touristy services and correlation formulas that allow analyzing the tourist’s attendance in the region.

Economic units of resort and spa (recreational) sphere are budget-forming ones for southern region of Russian Federation. Development prospects for business activity investment at the mentioned area are determined by various factors that must be taken into account in modelling process either conditions of resort and spa sphere year-round functioning. Analytical estimation can be based on multivariate modelling of different investment and reinvestment decisions with differential equations applying.

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