Abstrakt: Beograd je jedna od najpopularnijih turističkih destinacija u regionu koju posećuje sve veći broj ne samo domaćih već i stranih turista. Među turističkim znamenitostima posebno mesto pripada Kalemegdanskom kompleksu. On je, po pravilu, neizostavna tačka zadržavanja stranih turista i ostalih posetilaca. Istovremeno, opšte je mišljenje da je Kalemegdan i najvažniji elemenat ukupnog, u odnosu na druge evropske metropole relativno skromnog, atrakcijskog potencijala za razvoj turizma u Beogradu. U ovom radu ostvaren je pokušaj evaluacije turističke vrednosti Kalemegdana primenom kombinovanog kvalitativno-kvanititavnog metoda. Za razliku od uobičajenog anketiranja stranih turista, čiji stavovi ne moraju obavezno odslikavati "privlačnost", još manje objektivnu vrednost atrakcije, autori su se opredelili za mišljenje stručnjaka nekoliko profila relevantnih za predmet istraživanja. Vrednost Kalemegdana kao turističke atrakcije, izražene kroz više karakterističnih indikatora, ocenjivali su turizmolog, turistički vodiči, pejzažne arhitekte, arhitekte i ekolog. "Ukrštanjem" njihovih ocena dobijene su srednje vrednosti za svaki od postavljenih indikatora, pa se na osnovu takvog rezultata može zaključiti da park Kalemegdan, sa Beogradskom tvrđavom, ima relativno visoku turističku vrednost u nivou nacionalnog značaja. Istraživanje je pokazalo i da su neophodne dodatne aktivnosti na unapređenju prezentacije i turističke interpretacije ove poznate atrakcije Beograda. Abstract: As the site of tumultuous cultural and historic events, Belgrade is one of the most popular tourist destinations in the region visited by a growing number of both national and international tour-ists. Kalemegdan complex, which is, as a rule, an indispensable point of tourist visits, holds a special place among tourist attractions of the city. At the same time, there is a general opinion that Kalemegdan is also the most important element of the overall attraction potential for tourism development in Belgrade, which is otherwise relatively modest compared to other European capitals. In this paper, an attempt has been made to assess the tourist value of Kalemegdan by using the combined qualitative and quantitative method. In contrast to the usual surveys of international tourists whose views do not necessarily reflect the "attractiveness" and even less the fair value of attraction, the authors have opted for expert opinion in several profiles relevant to the case study. Tourism experts, travel guides, landscape architects, architects and environmentalists assessed the value of Kalemegdan as a tourist attraction, expressed through several distinctive indicators. Average values for each set of indicators, obtained by combining these marks, have led to the conclusion that the Kalemegdan Park with Belgrade Fortress has a relatively high tourism value in the level of national importance. The research has also showed the need for additional activities aimed at improving presentation and interpretation of the Belgrade's famous tourist attractions.
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