This study is based on data used by a telecommunications industry over a period of 6 months, beginning July 1, 2018, until December 31, 2018. The approached model of customer lifetime value (CLV) was concerned on the sample size of 245,355 records made by cell phones of active prepaid subscribers. The aim of this article is to estimate CLV through survival function with adjusted variables enclosed, for example, marketing cost. To do this, a statistical model was used to predict the individual CLV and confirmed a different finding to some previous study, in which this new finding brings an important message that the telecom providers should take care of customer earlier before too late because after the 10th of tenure, the subscribers can churn the telecom operator’s service. The result of CLV is well supported to segment market. It will also benefit the telecom providers to maintain their market competitiveness.

Quantitative results derived by Extended Ordered Probit Model on 91 SMEs in Soc Trang province show the influential role of innovation and entrepreneurial orientation on the sales growth of enterprises. These two factors confirm their association is indispensable in the development of enterprises. In addition, the results also provide information on the significant contribution of endogenous variables in the model. Of which the application of information technology (IT) in the organizational administration is endogenous and contributes significantly to innovation and entrepreneurial orientation on SMEs performance, which the older SMEs are, the more interested they are in applying IT in the organizational administration. The finding is an important message for local SMEs who need to rethink the application of IT systems to corporate governance. It is also very useful reference information for local policymakers to create an approach that supports SMEs in developing innovation strategies and entrepreneurial orientation toward market integration.

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Purpose This study aims to examine the relationship between human resource development (HRD) and the interaction between corporate social responsibility (CSR) and marketing capabilities in small and medium enterprises (SMEs) in the food industry. Design/methodology/approach This research uses the extended regression model on a sample of 2,649 food SMEs in Vietnam. Findings This research found that CSR and marketing strategies positively influence HRD; the interaction of CSR and marketing capabilities has a negative effect on HRD; the endogenous role of network capabilities on the effects of CSR and marketing capabilities on HRD. Originality/value This research helps food companies use their resources in allocating resources for CSR and conduct marketing reasonably and effectively. This study highlights that the impact of CSR and marketing on HRD is dominated by endogenous networking.