Background: Aging society affects good planning in workforce management for sustainable business running. Workforce management is not only the duty of human resources but also promotes the strategy for effective management. Objectives: The objective of this study is to analyze the aging workforce management in business sectors. Method: The research reviews relevant literature and, based on the evidence of theories about age-diverse management, creates a framework related to antecedent factors and the following factors. The testing applied the CBSEM model with a sample group of 300 respondents. Result: The result found that planning “capacity in the workplace” and “knowledge management” are two factors that affect the potential corporate reputation efficiency of an organization significantly via “cultural value” and “social value” which were completely transformational. Conclusion: The result of the study regarding the theory evidence and support research from overseas has a problem in applying to practice with an empirical result that differs locally. Therefore, the model needs to be verified with the local data, and develop a suitable model.

This research aims to examine the coherence between the potential levels of halal tourist attractions in the lower Songkhla lagoon area for Muslim tourists with empirical data. The sample consisted of 400 Muslim tourists. This research used questionnaire to collect the data which had a confidence value of Cronbach's Coefficient Alpha with a confidence value of 0.960. The researchers analyzed the structural validity of the potential levels about halal tourist attractions around the lower Songkhla lagoon for Muslim tourists by analyzing the second corroborative component using a statistical computer program.  The second corroborative component analysis revealed that the potential levels of Halal Tourist Sites in the Lower Songkhla lagoon consisted of 6 components of equal importance with component weights of 0.78, 0.84, 0.83, 0.93, 0.90, and 0.87. The results of checking the consistency of the empirical component model found that the chi-square statistic is 391.24 at 259 degrees of freedom, the probability is 0.00, the relative chi-square statistic is 1.51, the Goodness of Fit Index (GFI) is 0.93 and the Adjusted Goodness of Fit Index (AGFI) is 0.90, the Comparative Fit Index (CFI) is 0.99, the Root Mean Square Residual (RMR) is 0.02 and the Root Mean Square Error of Approximation: RMSEA) is 0.04, which indicates that the potential levels of halal tourist attractions in the lower Songkhla lagoon area for Muslim tourists consistent with the empirical data and it consists of 6 components: Accessibility, Environment, Tourism Management, Facilities, Value, and Response.

This paper presents a holistic analysis of OFD by utilizing the 6 Ps of the digital marketing mix to portray how each platform employs strategic marketing to drive sustainable growth. The article utilizes extensive reviews of previous literature, as well as up-to-date news and observations. It was found that each of the market players focused on the product by expanding from only OFD to become lifestyle-driven “everyday apps” by enhancing the UX/UI experiences of the application, which supported and coordinated profound experiences, personalized offerings, and precise data analytics. Price played a role but was not the primary focus since it is controlled by the government to protect consumers. It can be concluded that if an OFD platform would like to grow sustainably, it should place a strong emphasis on product service, quality, and user-friendly technology on the application. Most of the previous studies regarding online food delivery discuss factors in driving adoptions, consumer attitudes and satisfaction towards the application and OFD landscape. There are the gaps in the holistic analyses of OFD from the digital marketing mix framework. Therefore, this academic article is the first to focus on uncovering how each of the top three OFD players in Thailand adopted the digital marketing mix to optimize opportunity.

Online Food Delivery (“OFD”) experienced substantial double-digit growth worldwide, before and during the global COVID-19 pandemic. This paper presents a holistic analysis of OFD by utilizing the 6 Ps of the digital marketing mix to portray how each platform employs strategic marketing to drive sustainable growth. The article utilizes extensive reviews of previous literature, as well as up-to-date news and observations. It was found that each of the market players focused on the product by expanding from only OFD to become lifestyle-driven “everyday apps” by enhancing the UX/UI experiences of the application, which supported and coordinated profound experiences, personalized offerings, and precise data analytics. Price played a role but was not the primary focus since it is controlled by the government to protect consumers. It can be concluded that if an OFD platform would like to grow sustainably, it should place a strong emphasis on product service, quality, and user-friendly technology on the application. Most of the previous studies regarding online food delivery discuss factors in driving adoptions, consumer attitudes and satisfaction towards the application and OFD landscape. There are the gaps in the holistic analyses of OFD from the digital marketing mix framework. Therefore, this academic article is the first to focus on uncovering how each of the top three OFD players in Thailand adopted the digital marketing mix to optimize opportunity.