This research aimed to identify the presence of Linguistic Landscapes (LL) in Desa Kuta. LL is sociolinguistic study of language used in outdoor signage that firstly introduce by Landry and Bourhis (1997). Desa Kuta as one of tourist destination in Bali experiences a great development due to globalization effect. This great development can be seen clearly through the presence of outdoor signs along the main roads of Desa Kuta. The research was conducted from February to March 2019. The finding showed there are 2.549 signs along the main roads of Desa Kuta. The language used mostly in English with 1.332 signs (52%). As for the types, there are 1.603 signs of commercial signs (65%). In term of the function, 2.320 signs (93%) are informative.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.